Fangirl Essay

There are some kinds of love in this universe. Without love, a human being will not be able to live normally and there will be something empty inside their hearts. This can be love for our God, parents, families, lovers, or maybe just for our bestfriends. But now just think about this case: how about love for someone that we have never even met before? Maybe just fangirls who know how it feels, because they are the one who have a non-sense head over heels in love all over the time. What thing that comes in your mind when you hear the word â€Å"fangirls†? Maybe just a bunch of weird girls who are too much obsessed with the artist whom they admire to death. Why are they so weird? Because commonly, fangirls always have their own world, their own strange hobbies, and their own reason for being so crazy. The things such as plastering their idol’s face as their phone wallpaper, sticking so many huge posters at their rooms, overreacting when their favorite songs from their precious boys are played at the public place, sighing desperately when their hardisk is running out of memory due to a bunch of photos and videos that are too precious to be deleted, and other nonsense actions; they just do it naturally and with no other purpose than their own satisfaction over the idols. They just want to feel close with their boys. Moreover, fangirls even often call them as their ‘‘husband’’. See? It seems like fangirls’ imagination is their last hope. The other thing about fangirl is for most of them, every single thing about their boys always matters. That is why they joined some fanbases that keep updating about their boys’ current condition all the time. And believe me it means trully literally, starting from what their idols are doing, if there is any newest clip or tv show, attending some events, or even just being spotted at a supermarket without wearing any make up. They keep sharing the information with the other fangirls all over the world. That’s why for these girls, living in social networking such as twitter and facebook is much more interesting than their own and always-boring-real life. Being a fangirl sometimes can also be very annoying to the people surrounding them. I mean, when their â€Å"love†, or should we call it as an â€Å"obsession† instead? Yeah, stuff like that goes into an extreme level, obviously people may look at them in an oh-i’m-so-irritated-by-this-creature way. For example, when two angirls meet each other for the first time, have a little chit chat, and then find out that they are admiring the same person in a same group, those two will dive into their own world. Those fangirls will easily connected and nonstop talking about the newest news from their idols and ignoring the others who keep staring at them all the times, wondering what they are excitedly talking about. That is the reason wh y people always ignore the fangirls when they started talking about the topic-that-god-and-them-who-only-know. Now, let’s move on some obstacles that might bother most of fangirls in this earth. One of them is that being a fangirl is extremely expensive, since they always have the urge to wipe out their credit cards or spend lots of money to buy every single album, postcard, DVD, photobook, and other merchandise that has their idol’s face on it. This collecting habit will make their wallet pathetically empty. The most ironic thing about this is, when their idols’ groups come to their country and hold a big concert with such a high price ticket, the fangirls would separate into two paths. The first, in the case of fangirls who fortunately come from the have family, or maybe already have salary from their job, they will easily buy the ticket with no hesitation, watch the concert excitedly, and form a smile that will never leave their face for at least one month later. Such a sweet memories~ In the other way, for those who do not have enough money to own the ticket, they will just cry to death all day long, knowing that they will just let their boys come to their country and perform perfectly as always on the stage without witnessing it by themselves. Their sorrowful faces won’t dissapear easily for sure. Do you think fangirl is nothing than just a weirdo because theye’re crying for something that isn’t worth it? They do know it by themselves but they just couldn’t deny the feeling. Even though their obsession towards the boys sometimes makes no sense, there is still some positive things that can be taken from those fangirls. One of them that is, the faith. They always keep the faith, no matter what mistake that their boy’s done, they will find the excuse behind it, apologize them, and continue supporting them as always. That’s why the artist wouldn’t be exist without their loyal, caring, and supporting fans behind them.

Peter Tosh: a Pioneer of Reggae and Trailblazing Rastafarian

Peter Tosh: A Pioneer of Reggae and Trailblazing Rastafarian Peter Tosh was not only an incredible Reggae musician, but an incredible person as well. He had a history of doing his part to help those in need of help, fighting for those who were unable to fight for themselves. Tosh, a pioneer of the Rastafari movement, would lead the people of Jamaica through his selfless actions and his music. Peter Tosh, born Winston Hubert McIntosh, was born in Westmoreland, Jamaica on October 9, 1944 to parents, Alvera Coke and James McIntosh. Tosh’s father would have nothing to do with his upbringing or even acknowledge that Tosh was his son.In fact, they would not even meet until Tosh was ten years old. His mother, unable to care for Tosh herself, asked her sister to raise him, which she did in Savanna-la-Mar, Jamaica. Due to the feeling of rejection that this placed inside of him, Tosh grew up extremely self-reliant and independent, which would help him later on in his fight for his peopl e. During the time of his upbringing, life in Jamaica was extremely difficult. Jobs were scarce and money even more so. The majority of families were struggling to make ends meet, scrounging for money and building supply scraps to keep roofs over their heads.Jamaica’s government was extremely corrupt and the wealthier, land-owning class was taking advantage of those less fortunate. Tosh recognized this and would later become a modern day Robin Hood, using his presence in the public eye to his advantage by speaking on behalf of his fellow Jamaicans to raise awareness on the issue. Tosh began playing music at a very young age, keeping him away from gang life. He had no formal training of any instrument, aside from six months of piano lessons when he was in fifth grade. Music was his passion and he excelled in it.Tosh moved to Trenchtown with his uncle after his aunt grew very ill and nearly died. It was here that Tosh would develop his musical talents and go on to form the most influential band in reggae history. Trenchtown, named because of the many trenches that ran through it carrying sewage waste away from Kingston, was filled with music. While walking through town one day, Tosh came across a guitarist by the name of Joe Higgs, among others, singing and playing in the street. During the jam session, he met a couple who were looking for other vocalists to join a group. The couple was impressed by Tosh’s guitar playing and his baritone voice. Johnson) The couple, Bob Marley and Bunny Livingston, and Tosh, who taught Bob Marley how to play guitar, would hold jam sessions in Higgs’ backyard. These sessions became more and more serious and would eventually lead to the forming of the influential ska-style band called the Wailing Wailers in 1964. The Wailers went on to record twelve albums including One Love, When the Well Runs Dry, and Simmer Down and released groundbreaking singles including ‘Stir it Up’, ‘Get Up, Stand Upà ¢â‚¬â„¢, and ‘Trenchtown Rock’. (http://reggaediscography. blogspot. com/2009/10/peter-tosh-discography. html) By 1966, the band began to fall apart.Marley had moved from Jamaica to the United States to pursue a solo career and Tosh was arrested and served a short stint in jail. By 1972, the Wailers would slowly diminish until they finally broke up. It would be absurd to speak of Peter Tosh and not mention the Rastafari movement, which he had begun to get heavily involved in by this time. The movement was founded in the slums of Kingston, Jamaica in the 1920’s and 1930’s by a man by the name of Marcus Garvey. (www. religionfacts. com) Garvey taught that Africans are the true Israelis and that Ethiopia, referred to as Zion, is the real holy land.He further proclaimed that Africans were exiled to Jamaica and other parts of the world outside of Africa (the America’s and Europe are referred to as Babylon) as a form of divine punishment. (ww. religionfac ts. com) In the 1930’s, peaceful communities had begun popping up in Kingston and Rastafarians began to adopt their own culture to include a distinctive dialect and hair style, and developed their own style of art and music. It was their music that would help spread the ideology of the Rastafari movement across the globe. The music of Bob Marley and Peter Tosh would become messengers of Jah (God) spreading the word throughout the world.After the Wailers went their separate ways, Tosh focused on a solo career. His first album, Legalize It, went public in 1976. The name of the album, as well as the title track, refers to his stance on the legalization of marijuana. Tosh believed that smoking marijuana was a path to enlightenment. It was a way for the working class of Jamaica to get relief from the stresses of life. He further believed that the government made marijuana illegal as a way of oppressing Jamaicans and keeping them in order. Tosh only wrote songs after he had smoked marijuana because he felt he could see clearly. (www. thetalkingdrum. com)By the time of the One Love Peace Concert of 1978, Jamaica was in the midst of a political civil war. The concert was held in an effort to set aside the differences of Jamaicans and promote peace, love, and harmony. Tosh took this concert, at which Bob Marley and the Wailers were headlining, as an opportunity to speak to the audience. Tosh bluntly put the government down, accusing them of using Jamaica and the people that lived there for their resources with little regard as to what would happen to them. He spoke his mind, as always, without caring who would hear. He spoke for the rights of his brothers and sisters of Jamaica.That concert was the first time that a person held in such high regards amongst the public had spoken out against the Jamaican government. It was at this moment that Peter Tosh became a heroic figure and a public rights leader. The high regard in which he was held by his peers would turn out to be a blessing and a curse. Four months after the One Love Peace Concert and his lecture against the Jamaican government, Tosh was brutally attacked by up to ten police officers and nearly died. This was the first of many attacks, both verbal and physical, but this is where Tosh wanted to be.He wanted to be the center of attention, not for his own ego but to be in a position to speak on behalf of his people. It was a way for him to voice their concerns and demand corrective action. The One Love Peace Concert not only boosted Tosh in the political eye, but would end up boosting his American musical career as well. Mick Jagger, of the Rolling Stones, was in the audience at the concert and would go on to sign Tosh under the Rolling Stones’ record label. Tosh would go on to release two albums under the label, Bush Doctor and Mystic Man. The short life of this relationship ended when Tosh felt he was not being promoted properly. www. talkingdrum. com) Two years after releasi ng Wanted Dread or Alive, Tosh had hit the pinnacle of his career in 1983, which was the time of his European tour promoting Mama Africa. These two albums would go on to become known as Tosh’s best work. (www. talkingdrum. com) While on this tour, Tosh appeared on stage with his signature M-16 [military assault rifle] guitar. The guitar was significant in the fact that it was a symbol for Tosh’s music being his weapon against the corrupt politicians and evils in the world. (www. talkingdrum. com) His concerts were more than just music. They were spiritually enlightening and informative.It was not uncommon for Tosh to set aside some time during a show to talk to the audience about his views on the evils of the world. Despite the public being supportive of Tosh and his cause, he was murdered by three assailants on September 11, 1987. Record has it that three men, one of whom Tosh knew and tried to help find work after a term in jail, had approached him at his home demand ing money. When Tosh replied that he had none, he was shot three times. The assailant that Tosh knew turned himself in to the authorities, while the other two were never found. The story of the robbery, however, remains under scrutiny.According to reports, nothing from Tosh’s home was missing. The three men who went there to rob him took nothing. Many speculate that it was a hit to forever silence Tosh and his outspoken ways. From the moment he was born, it seems Peter Tosh was destined to live the life he did. He was a man with many admirable qualities, most importantly the courage to speak up for those who were not in a position to do it themselves in effort to better the lives of his fellow Jamaicans. He was a pioneer for the Rastafari movement and a prominent figure in the development of Reggae music, forming it into the shape it holds today.  

Greenhouse Effect Is the Result of Deforesting

Can you imagine our world facing everyday hurricanes, tsunamis, earthquakes, climate change, extinction caused indirectly by human activities? Yes, you can because it is happening right now while you are staying here in the classroom. A few days ago, Japan has been devastating by a massive earthquake of 8. 9 magnitudes, followed by a powerful force of a tsunami. Some scientists will say that it is a natural disaster and we have nothing to do with it, other will say that human activities help to accelerate these natural phenomenons.Human footprint has left behind him not only a new era of technology’s revolution, but also the destruction of nature. Today, environmental concern such as the growth of carbon emission in the atmosphere seems of high importance in global news. The greenhouse effect continues to increase rapidly and meanwhile accelerate global warming. In fact, your car, your house and even your air conditioning are used to produce energy and, meanwhile, used to enha nce greenhouse effect. Indeed, human activities such as burning fossils fuels contribute to accelerate the natural phenomenon of greenhouse effect on Earth.More carbon dioxide in the air, more infrared rays are being trapped in the Earth and as a result temperature increased. Can you imagine living with a high temperature? Believe it or not, but this happened. In 2005, Las Vegas has almost reached 50oC, a temperature record in North America in 21st century. Although, many scientists believe that the Earth has always had natural disaster. Nonetheless, it is not a coincidence if the number of natural disaster increases while the number of human activities increases. We play a major role on the vulnerability of natural disaster. The whole world is interconnected. Climate change doesn't just affect the atmosphere and the oceans but the earth's crust as well. ’’ said Professor Bill McGuire of University College London. He also added that â€Å"When the ice is lost, the ear th's crust bounces back up again and that triggers earthquakes, which trigger submarine landslides, which cause tsunamis†. According to experts, human activities influence the equilibrium of nature. We must begin to consider the consequences of greenhouse effect. We must begin to preserve our nature. We must begin to stop deforesting. We must begin to see life in green.In every consciousness of human beings, we must find an ecological thinking. Men, women, children, human beings of this planet, we must begin to recognize the alarming situation of our environment and together work to solve it. For the sake of our lives and for future generation, it is time we stopped ignoring our responsibility on the environment. Today, we can change and this will certainly serve as a milestone in our environment. Thank you We must stop pointing others, and see that our three other fingers are pointing ourselves, because we are the one who can change things.

World Event Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

World Event Analysis - Essay Example orate social responsibility projects present companies with an opportunity to impact society building a reputation that can prove to be of advantage in terms of sales. It is worth noting that the group commits its time and resources on social responsibility and volunteerism events. The group collaborates with other organizations in projects and events that target to affect the society. One of these events was the launching of a campaign titled ‘back to school back to health’. This paper will analyze the reasons why the united health group to become a partner and how the event has affected the society and the community. With the emerging promotion of corporate social responsibility, companies face a challenge and an opportunity in fulfilling their responsibility in the social front. It is a requirement and an expectation for each company to contribute towards sustainability and social agenda. Each company must exhibit its commitment to contribute positively. This necessitates companies to respond to collaborations that call for the pursuit of worthy causes. Companies may not plan for these events to their happening. At times, they have to respond when need arises forcing the company to make adjustments in order to exhibit its commitment to worthy causes. On October 14, the united health care, which is a unit of the united health group, launched an event in partnership with 4-H Youth in Texas. The Eat-4-Health partnership targeted to educate people in the importance of healthy eating habits and adequate exercise in combating the prevalence of non-communicable diseases. The 4-H Youth, interested fami lies, and leaders from the community would share a day of fun, health exercises, and tips on healthy living. The united health care had the responsibility of conducting health exercise that can promote calorie breakdown in the body (United Health Group, 2012). Being a leader in the medical insurance industry, promoting healthy-living awareness is one of the

Manage Factoring and invoice Discounting Agreements Assignment

Manage Factoring and invoice Discounting Agreements - Assignment Example With the (personal property security act) PPSA, there could be an interest in the assurance of ABC PTY Company to pay Azure PTY Company in the supplies it made to them. In addition, that could be like an interest in the trade registrar for the supplies that could be paid for by the ABC PTY Company although there were delays in the government agency to offer the invoice payment in time. Incase the collateral is transferred, the first company to have the financial statement (Factorific) will take the position of the collateral of ABC PTY Company and it will have the first priority. For the creditors in the company whose credit has been solved the priority is given to the first holder of the interest then followed by the holder of the second interest. For the people who purchase negotiable instruments, chattel paper and negotiable documents the priority will first on the purchaser’s interest to have the priority in relation to the security interest in the goods and services negotiated. For the execution creditors, they always have the first chance to have the interest than the unperfected interests. This is only excepted when the same collateral has no the perfect time which subsection does not cover. If ABC PTY Company follows the right procedure and use the right security agency the issue will be solves and the business between ABC PTY Company and Azure PTY Company will be

Business Environment Essay Example | Topics and Well Written Essays - 2500 words - 1

Business Environment - Essay Example 1 5,6 1.3 Explain the responsibilities of an organisation and strategies employed to meet them. 1 6,7 LO2 Understandthe nature of the national environment in which businesses operate. 2.1 Explain how economic systems attempt to allocate resources effectively. 1 7,8,9,10 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities. 1 10,11 2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation. 1 11 LO3 Understand the behaviour of organisations in their market environment. 3.1 Explain how market structures determine the pricing and output decisions of businesses. 1 12,13 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples. 1 13 3.3 Judge how the business and cultural environments shape the behaviour of a selected organisation. 1 14 LO4 Be able to assess the significance of the global factors that shape national business activities . 4.1 Discuss the significance of international trade to UK business organisations. 2 15 4.2 Analyse the impact of global factors on UK business organisations 2 15,16, 4.3 Evaluate the impact of policies of the European Union on UK business organisations. ... A business organisation has a boundary, which separates it from its external environment. The main rationale of this assignment is to spot the purposes of business organisation, analyze the criterion used by different types of business organisations to meet the demand of stakeholders, and explain strategies and responsibilities of business organisations, which they use to meet their goals. LO1 Understand the organisational purposes of businesses. Purpose of business organisation      Businesses run to ensure they meet the needs of customers. Therefore, according to many businesses, customers are more essential to a business than stockholders, employees, and managers. Without consumers, entrepreneurs cannot operate businesses (Shorthose & Maycroft 2012, P.33). Therefore, the main principle of business organisation is to ensure that customers experience the best services and are fully satisfied. The organisations vision statement portrays the future state of the organisation. Havin g quality managers and leaders enable a business to create vision and strategy (Fleming 2004, P.4). However, under all business conditions, the purpose of a certain organisation is to ensure that the businesses survive. Business organisation should establish shared values and vision for the businesses (Shorthose & Maycroft 2012, P.35). Business organisation must create mission statement and some commitments to maintain the mission at all the organisational levels. The main purpose of this mission statement is to protect the organisation from being sidetracked and distracted. The mission and values focus on the resources and strategies of the business organisation (Fleming 2004, P.7). The major resources of a business organisation include employees, their experiences, and

Management Accounting Essay Example | Topics and Well Written Essays - 1000 words - 1

Management Accounting - Essay Example This report would focus on one of the most used techniques of management accounting, Activity Based Costing and how this report method has changed over a period of time. Activity based costing has been one of the highly and most used management accounting technique and it has been further developed with the passage of time. Activity based management (ABM), time-driven ABC are further enhancements in ABC to make it more effective for the organizations that adapt it. Accounting has over the years been considered as a practice that is used to record and present the summary of all the transactions that occur in an organization. Accounting was considered a system that presented historical perspective and was not highly considered in the decision making (Brimson, 1991). However, management accounting and in particular activity based costing has changed the scenario and now accounting information is used by management to make important decisions to not only improve the profitability but to also improve the performances of the organizations. Activity based costing is a management accounting technique that allows the management to identify the costs that occur in the organization. This method allows the management to analyze and recognize areas where costs are high or unnecessary cost is incurred thus it helps the management to make decisions to reduce the costs. Therefore by implementing this system or method the management is able to control its overall operational costs to a certain extent (Armstrong, 2002). Organizations that are competing for prices and their profit margin is low (Cagwin, and Bouwman, 2002), implementing ABC could allow them to control their costs and thus reduce the prices of products or earn higher profits (Gosselin, 1997). Therefore an industry that is highly competitive would give them the edge to lower their prices. Although it has been identified that implementing ABC is beneficial for the organizations and it can have several benefits. Howev er on the other hand, ABC has its flaws and drawbacks and some of the major drawbacks of ABC are; a. Implementing activity based costing in a service industry is difficult (Startton, Desroches, Lawson, and Hatch, 2009). b. There are some costs that are shared between different departments, products, activities and therefore identifying the costs for each activity is difficult (Piper, and Walley, 1991). c. Activity based costing requires time and even if the organization hires an extra accountant to prepare and implement this costing system, then the individual needs support from each department or employees involved in different activities. d. The technique focuses on cost minimization rather than profit maximization (Hicks, 1992) So with the passage of time, organizations identified some of these abovementioned drawbacks while implementing activity based costing methods and then they changed their system or tried to modify how they implement ABC. Some organizations to improve the e fficiency and improve the use of ABC tried to enhance its role and used Activity Based Management (ABM) rather than Activity based costing (Collier, 2006). ABM offers the organizations in providing information that helps them in making important long term strategic decisions. ABM helps the organizations in understanding the impact of different costs and different decisions and at the same time it offers the

Air Canada Essay Example | Topics and Well Written Essays - 250 words

Air Canada - Essay Example Union did not accept management ideas as they found workers on the receiving end and humiliated in spite of their sacrifices in 2004 for saving the company. Management and Union did not able to arrive at the settlement in 2011. New contract negotiations become intractable in such a situation in which union had a conflicting interest and intent from management. Although union negotiators arrived at two deals, but union members did not find it mutually beneficial as they felt deceived because of no concern for personal life and losses occurred in the past (NewsLook, 2011). Labor minister’s disapproval of the strike demoralized flight attendants, and they staged protests. Power abuse by labor minister aggravated the contention that converted possibility of constructive conflict into relationship difference between union and management. Structural sources of conflict in this case are incompatible goals, resource scarcity, and tightly coupled tasks. Air Canada management has committed negotiation errors of distributive bargaining style to apply the approach of win-lose to resolve the current crisis. They should have applied win-win method of accommodating past concerns of flight attendants in alignment with future goals of revenue generation. Union did not communicate effectively to raise concerns of members. They have ignored management concerns and lost confidence of both union members and management. If Union could have applied integrative bargaining methodology to align interest of flight attendants with superordinate objective to solve problem constructively, relationship between management and union could have been better (CBCtelevision, 2012). Involvement of third party mediation could have avoided conflict turning into toxic

Main Aspects Of The Supreme Court Operating In The USA Essay

Main Aspects Of The Supreme Court Operating In The USA - Essay Example The outcome of the case was the court vacated the state court's decision and remanded the case for further proceedings. Holding: Yes. It was appropriate for the Court to use the perception of the local public as the basis for judging whether the brochures were obscene or not since they were the ones who received the pictures and filed a complaint against it for they believe it was unnecessary and uncalled for since they did not request for those brochures to be delivered to them. , Cal. Penal Code 311.2 (a) states that an individual who knowingly sends out obscene material is guilty of a misdemeanor Facts: The petitioner was a leader of Ku Klux Klan. The petitioner declared speeches which were aired on television. He was charged with violating Ohio Rev. Code Ann. 2923.1. The law stated that it was not within the confines of the law to teach terrorism or any criminal act and that it is also considered unlawful to organize a group or committee which aims to advocate syndicalism and promote acts of terrorism and crimes. The case was raised to the United States Supreme Court. The Supreme Court finalized the decision that Ohio Rev. Code Ann. ... The US Supreme Court overturned the petitioner's conviction because the decree upon which his conviction was based was unconstitutional. Issue: Was it lawful for the Supreme Court to reverse the decision using the decree U.S. Const. amends I and XIV as their main basis of reversal Holding: Yes. There was no significant and apparent evidence that provided any connection between advocating terrorism and syndicalism and organizing an assembly to execute crime and terrorism. The judgment of Ohio's Court was based on the context wherein the speech of the defendant was made. The speech was said during a rally using phrases such as 'Bury the Niggers". The Supreme Court based their judgment purely on freedom of speech and freedom of the press.

Differnent types of document creating software Essay Example for Free

Differnent types of document creating software Essay Layering – when within the same file you place images stacked on top of each other   Template- a standard document with pre-set layouts and formats.   Justification – adding extra spaces to text to align the edges so that the lines begin / end at the same place on a page . You can left / right / centre / fully justified   Orientation – which way the page is orientated – landscape or portrait   Wizard- a user interface which presents the user with a sequence of dialogue boxes which guide the user through the task .    Font style- a set of printable /displayable text character/s in a specific style and size. Footer – an area set aside at the bottom of each page   Mail merge – a word processing feature that allows users to personalise letters with names/addresses from a database   Web-authoring software – a web authoring package that is designed to allow you to create web pages and web sites   Resizing – alter the size of an image   Rotating – moving   Shearing – putting two images together to make an optical illusion Cropping – removing parts you don’t want Editing- changing or correcting 5 features of a PPT that could NOT be used in a written report 1. Audio 2. Images. 3. Sound 4. Colours 5. Animations Spell check is used to highlight incorrect spellings so they can be corrected . Compares words entered with words in a dictionary. After spell check the documents like needs to be proof-read because even if the spellings are right , the sentence may not make sense. 3 features of web authoring software you could use to create a website   Creating headings and subheadings   Inserting links Views – standard (similar to word processor screen) , code view (HTML) , Split view (Both views) Ways to transfer images from a database to a website: Copy and pasting   Importing CAD – stands for Computer aided design . It is the use of technology for designs . It is usually used by architects . Buildings can be designed using it. CAD advantages:   You can be more accurate than hand drawing   You can save/ edit ideas so it’s easier/cheaper to modify   You can edit existing ideas which saves time. Describe 3 features of DTP software that could be used when designing a leaflet: 1. Text- can be styled using fonts and colours 2. Background colours- can be changed for blocks of text/images. 3. Page layout templates- each page can have the same layout. Describe 3 features of a website that enable customers to purchase goods online: There’s a shopping cart where you can add all your items and there’s a total sum   There’s an option to set up an account this is so returning customers do not need to re-enter information   Between the retailers website and the bank the payment is made , the data is encrypted. Describe 5 features of word-processing software you might use to make the information clearer   text wrapping – the text can be arranged an image so it’s easier to read. Bold   Italics   Underlining text   Colours Web 2. 0 is the point at which the Internet became truly interactive, with users becoming the most important component of many sites. This benefits as they are able to get Greater knowledge and better marketing. Applications that use this are RSS and Twitter. Describe how you can use ICT to create and use charts when presenting data from a spreadsheet. You can enter all your information into an excel document with all the headings along the top and the information in rows below. Then you select all the cells containing information and go to â€Å"insert† and then select the chart you want. Once the chart has been added in you can go to â€Å"chart design† and modify the chart . What is the most suitable type of software for each of these task:   Write a letter to customers word processing software   Create a leaflet about tennis lessons- DTP   Create a web page that allows customers to place orders online- Web Authoring Software   Editing digital images – graphics software   Storing student’s details- Data handling software Present information to sales staff – presentation software   Produce a mail-merged series of letters – Database CAM- Computer aided design is a software used by engineers and architects to control machine tools in the manufacturing of work pieces. You can create a precise drawing on CAD and then make that 2D design physical by using CAM to make the object. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Communications section.

Definitions Of Assessment And Classroom Based Assessment English Language Essay

Definitions Of Assessment And Classroom Based Assessment English Language Essay The aim of this chapter is to look at relevant research studies in relation to assessment in the classroom context, and to explore the role of classroom assessment in more details, with a specific focus on formative language assessment. It appears that the teachers classroom assessment practices and strategies may directly impact learners learning, and this includes young learners.(Oksana:not only with young learnersà ¢Ã¢â€š ¬Ã‚ ¦..so what should I put here) Classroom teachers are in the front line of helping learners learning and assessing their performance in the classroom. Thus, the literature review is mainly concerned with the role of classroom assessment and the relationship between classroom assessment practices and learning. The following section clarifies some terminology and explores the links between assessment and learning with young language learners in the EFL context through a review of literature on experiences of assessment with primary-age learners. 2.2 Definitions of assessment and classroom-based assessment In this section, the definition of the term assessment is provided and the definition of classroom-based assessment (CBA) is discussed to provide more details of the relationship between assessment and learning in classrooms. In the educational context, the term assessment is often associated with testing for most of the teachers, learners and other stakeholders. However, testing is only one element of assessment and it actually encompasses a wider range of factors from tests to dynamic and collaborative activities and tasks. Therefore, it is necessary to clarify the difference between assessment and testing before looking at the definition of classroom-based assessment(Oksana: insert page numberà ¢Ã¢â€š ¬Ã‚ ¦what?). 2.2.1 The distinction between assessment and testing Ioannou-Georgior and Sophie (2003: 4) provide a broader interpretation of assessment; they describe assessment as a general term which includes all methods used to gather information about childrens knowledge, ability, understanding, attitudes and motivation. Assessment can be carried out through a number of instruments (for example, test, self-assessment), and can be formal or informal. This definition suggests that teachers may use both formal and informal methods to collect information in relation to learners performance, such as their ability and attitudes, as an evidence of learning. Ioannou-Georgior and Sophie (ibid) point out that assessment refers to all kinds of methods, whether they are formal or informal, with the aim of collecting evidences of learners learning.(Oksana: similar to above, suggestion: remove it) The studies of Rea-Dickins(2000), Lambert and Lines (2000) go further to suggest that assessment is a constant ongoing process rather than a onetime thing. Rea-Dickins (2000) illustrates assessment as the general process of monitoring of keeping track of the learners progress. (p. 376). She highlights that such process is a continuous method to monitor the learners performance. Lambert and Lines (2000) also show the similar view of point, they define assessment as the process of gathering, interpreting, recording and using information about pupils responses to educational tasks (p. 4) From their viewpoint, assessment is related to what teachers do during the process of teaching and learning, including gathering, diagnosing, recording and using information about pupils performance and feedback. As can be seen, assessment is a part of both teachers and learners life within classroom and is integrated to the process of teaching and learning. It is also used to monitor and respond to lea rners regular work, such as learning activities, tasks and tests. On the other hand, testing refers to a procedure that is used to measure learners ability by teachers and examiners (Rea-Dickins, 2000). According to Ioannou-Georgior and Sophie (2003), testing is a procedure with a certain objective and is used by teachers to assess learners performance in order to understand whether the learner has achieved this objective or not. They also point out that testing used tasks or exercises and assigns marks or grades based on quantitative results (p. 4) This seems to suggest that testing is one of the tools that used by teachers to assess their learners ability and is a way to demonstrate what learners have learnt. It also implies that testing is a onetime thing rather than an ongoing process. As can be seen, testing is a procedure with a certain objective and is used to collect quantitative results, in terms of marks or grades. It is used to measure what the learners have learnt and to check whether they have met their goal or not; meanwhile, assessme nt refers to all methods of collecting both quantitative and qualitative data in relation to learners performance and is a continuous process. (Oksana: Yes, but it is classroom based assessment specifically that does thisà ¢Ã¢â€š ¬Ã‚ ¦..what?)In fact, through clarifying the boundaries between testing and assessment may help us to get insight into the meaning and definition of classroom-based assessment. 2.2.2 Definition of Classroom-Based Assessment Classroom-based assessment is defined by Airasian as the process of collecting, synthesizing and interpreting information to aid in classroom decision making (2005, p. 2). He highlights the work that teachers need to take during the process of assessment in the classroom context, with the aim of supporting teachers in decision making, such as deciding what forms of assessment are most appropriate for gaining information about learners learning and measuring achievement. In classrooms, teachers collect data in relation to learners needs, strength, and weakness and try to interpret the information on the basis of teachers own beliefs, capacities and knowledge. They then provide help to learners and may be able to support individual learning needs. Such ongoing processes, including assigning grades, providing feedback and learning opportunities, and modifying the teaching and learning, are aiming to renew, keep track and record learners performance in the classroom. By doing so, teacher s may be able to enhance learners learning and help them to close the gap between their current status and their target level (Sadler 1989). Further, Mckay describes that classroom assessment or teacher assessment refers to assessment carried out by teachers in the classroom (2006, p. 140). He then notes that classroom assessment may be formative, for instance, when the purpose is to provide feedback to help learners improve learning, or it may be summative, when the purpose is to record and report pupils achievement and attainment (Rea-Dickins 2000). As can be seen, the purposes for classroom assessment may lead to using assessment information formatively or summatively by teachers. For example, they may need to use formative assessment to identify learner needs and use summative assessment to provide learners achievement to school authorities in the end of a school year. In fact, there are a variety of purposes for teachers to use classroom assessment. Rea-Dickins suggests three objectives of using classroom assessment: teaching, nurturing learning, and measuring learning (2000). In other words, teachers may use classro om assessment to modify their teaching methods and materials, provide appropriate help to learners and meet the bureaucratic demands. Classroom assessment plays a significant role in collecting information about learners learning and can also be used to support teachers teaching and learning (Rea-Dickins, 2001). It is a continuous and integrated process which can be planned in advance as well as be unplanned, such as observing learners language performance during the course of teaching and assessment activities. The roles of teachers may have an impact on learners learning in the classroom, whether as facilitators to develop learners language development or as assessors to measure learners language learning, (Rea-Dickins, 2008). Teachers may use both formative and summative assessment as pedagogic tools to scaffold learners, adjust their teaching, and assign grades for learners in the classroom. It is important for teachers to develop classroom assessment skills and strategies, and bring about positive change in classrooms. The aims of adopting classroom assessment strategies are to support learners learning and te achers teaching, and to meet the ultimate achievement of the curriculum goals. Rea-Dickins (2001) provides a model of classroom assessment which illustrates teachers roles in four stages in the classroom assessment process (see Figure 2.1). It also reveals the fact that teachers may need to play a mediating role in order to deal with various demands from improving learning and modifying teaching. For instance, in stage 1, the Planning stage, teachers may be interpreters to explain the learning goals and assessment criteria with learners and evaluators to identify learners needs and levels. They may become supporter in stage 2 in order to scaffold learners and provide feedback to them. As for stage 3, teachers may also need to be interpreters to interpret the learning evidence and improvers to refine the assessment process; meanwhile, they may need to be reports to report and record the learning progress to administrative authorities. Stage 1: Planning Identifying the purpose for the assessment?(why?) Choosing the assessment activity(how) Preparing the learners for the assessment Who chooses/decides for each of the above Stage 4: Recording Dissemination Recording reporting progress toward NC Formal review for LEA or internal school purposes Strategies for dissemination of formal review of learners Stage 2: Implementation Introducing the assessment(why, what, how) Scaffolding, during assessment activity Learner self- peer monitoring Feedback to learners(immediate) Stage 3: Monitoring Recording evidence of achievement Interpreting evidence obtained from an assessment Revising teaching and learning plans Sharing findings with other teachers Feedback to learners (delayed) Figure 2.1 Process and strategies in classroom assessment  [1]   However, teachers may not be able to predict the complex interaction between these two assessment purposes before actually implementing the assessment active. For instance, teacher-planned summative assessment may also provide formative assessment opportunities for students during the teaching process. Rea-Dickins (2006) points out that the boundary and interaction between formative and summative purposes of assessment cannot be identified in any watertight way in advance, as they will unfold and be enacted through the classroom discourse (p. 183). As can be seen, teachers need to be flexible with their classroom assessment practices and be able to use both formative and summative assessment as pedagogic tools to scaffold learners, adjust their teaching, and assign grades for learners in the classroom. Thus, it is important for teachers to understand the functions of both formative and summative assessments and how to use them to modify their teaching, enhance pupil achievement, and report to school authorities, parents and other stakeholders. 2.3 The Functions of Classroom Assessment: Formative and Summative Assessment On the basis of the definition of classroom assessment (2.2), classroom assessment may be used as a variety of instruments by teachers to collect data in relation to learners needs, ability, knowledge, understanding and performance in the classroom. This seems to imply the primary role teachers play in classroom assessment process and the importance of linking formative and summative assessment to effectively enhance learners learning and report it to other stakeholders, including parents, other teachers, learners themselves, and school authorities. In this section, the functions of classroom assessment, in terms of formative and summative assessment, will be discussed, particularly with assessment for learning, through a review of the literature in relation to the role of both formative and summative assessment in classrooms. 2.3.1 The Role of Formative and Summative Assessment Classroom teachers are in the front line of assisting learners to develop their ability and enhance their learning, thus, it is crucial for teachers to recognize the different functions and characteristics between formative and summative assessments and to integrate them into everyday teaching and learning. Harlen and James (1997) share the different roles of formative and summative assessment in classroom assessment. They urge the need to distinguish the differences between formative and summative assessment, in terms of the functions and characteristics, and then connect and wave them together. To reveal the complexities of the differences between formative and summative, some research reports have provided a variety of interpretations to help teachers to clarify the concept of formative and summative assessment. According to the report of Task Group on Assessment and Testing, known as TGAT, it defines formative and summative assessment through clarifying the different purposes and timing between them. For formative assessment, teachers may use it to understand the the positive achievements of a pupil (DES/WO, 1988, para. 23) (Oksana: This is quite an old reference, is there anything newer/more recent on this point?)and then plan their teaching in order to help the pupil to reach to the next step. It highlights the dynamic process of teaching and learning in the classroom and more importantly, it points out the future direction through using the results of assessment. Formative assessment is a continuous process of adjusting teachers teaching and learners learning; meanwhile, summative assessment is used for systematic recording of learners overall achievement. In other words, teachers may use summative assessment to note learners performance, such as recording the grade or scores of teacher made and standardized tests, after a certain period of time. In 2001, Clarke expressed similar views in providing a clear illustration for formative and summative assessment: If we think of our children as plantsà ¢Ã¢â€š ¬Ã‚ ¦summative assessment of the plants is the process of simply measuring them. The measurements might be interesting to compare and analyse, but, in themselves, they do not affect the growth of the plants. Formative assessment, on the other hand, is the garden equivalent of feeding and watering the plants directly affecting their growth (p2). As can be seen, the main function of formative assessment is to nurture pupils and improve learning, which is a continuous process of interaction between teachers and learners. For instance, in classrooms, teachers provide guidance for learners toward improvement through formative assessment feedback during the processes of teaching and learning. As for summative assessment, it takes place after the teaching and learning. Teachers may grade or make judgments in relation to learners learning in order to inform and report to other stakeholders. In the classroom, teachers use formative assessment to help learners learning as well as modify their own teaching methods and materials. They also use summative assessment to assign grades and report attainment at the end of a school year for administrative purposes (Bachman Palmer 1996). As such, formative assessment requires the ability of the teacher to diagnose learners performance, in terms of what causes him or her to get struck, and to help learner to understand what to learn, how they learn, and how well they have learned. 2.3.2 Formative Classroom Assessment: assessment for learning More recently, the focus of the classroom assessment studies has shifted from forms of test to the interactions between assessment and classroom learning. This shift also highlights the importance of the improvement of learning through formative teacher assessment. Black and Wiliam (1998) review a variety of past research studies in relation to classroom formative assessment. They point out that several empirical studies show evidence to support the claim that improving formative assessment do raise standards and help pupils learning, particularly with low ability pupils. They also present evidence in relation to how teachers use formative assessment practices and strategies to enhance pupils learning in the field of general education. A broader explanation of formative assessment is provided by Black and Wiliam, they illustrate that all those activities undertaken by teachers, and/or by their students, which provide information to be used as feedback to modify the teaching and learning activities in which they are engaged (1998, p.7). Their interpretation not only points out that formative assessment activities can be used by both teachers and learners but also indicates how teachers and students use feedback to adjust the teaching and learning. From this perspective, formative assessment is embedded in teaching and learning and can be used to prompt learner learning. Key formative assessment strategies, such as effective teacher feedback, teacher scaffolding, self- and peer- assessment, and raising learners self-esteem and motivation, may be integrated and embedded within teacher-learner(s) interactions(Rea-Dickins 2006). As can be seen, the activities that conduct by teachers, such as observation, teacher made tests, take-home tasks, and learners, including self- and peer- assessment, would provide information to help both teachers and learners improve themselves. Further, Brindley (2001) points out formative assessment should undertake by teachers during the learning process, by doing so, teachers can use the results to improve instruction (p. 137). In addition, Sadler (1989) connects formative assessment with feedback and believes that feedback to teachers and to learners are separate. He suggests that the aim of using feedback for teachers is to diagnose learners performance and modify their teaching in order to help learners to enhance their abilities; meanwhile, for learners, the purpose of using feedback is to monitor their performance and understand their own learning weaknesses and strengths. Further, Tunstall and Gipps (1996, p.393) identify two types of feedback used by teachers in classrooms: evaluative and descriptive feedback respectively. They suggest that the former seems to be more close to affective and conative (effort-based) aspects of learning with a performance goal, whereas the latter places the emphasis on the cognitive development with a mastery goal. Teachers act as facilitators in providing descriptive types of feedback, such as making suggestions and questioning as part of discussion, rather than directing (p. 401). As can be seen, there is a greater links between descriptive feedback and formative assessment. However, Torrance and Pryor (1998) point out that teacher feedback may have a negative influence on learners, for instance, when the teacher tries to correct learners mistakes which may lead to the impression of learners producing wrong answers. It may even be seen as criticism by the pupils and discourage learners self-esteem. Further, teacher feedback with praise may result in encouraging competition among learners instead of increasing learners motivation. Thus, it is important for teachers to recognize the influences and impact of formative assessment feedback on learner motivation and self-esteem. To sum up, classroom assessment is used by teachers to collect data in relation to the process and attainment of learners with aim of responding to individual needs and curricular demands. Formative assessment is crucial in enhancing learner learning and closing the gap between learners actual level and potential level. The following section explored assessment of young language learners in a foreign classroom context through review of past research studies in relation to classroom assessment in practice. 2.4Research on Assessment of Young Learners in the EFL Classrooms In this section, the relevant research studies of classroom assessment of young language learners are explored, followed by introducing a unique Taiwanese educational context, in terms of learning English in private ESL schools, as the classroom assessment context in this research. 2.4.1 Classroom Assessment of Young Language Learners Rea-Dickins (2000) points out that since the 1990s research studies in relation to assessment for foreign language learners has been more in evidence (e.g., Low et al., 1993; McKay et al., 1994; Edelenbos and Johnstone,1996; Breen et al., 1997; Leung and Teasdale, 1997). Language Testing proposes a special issue that is focusing on assessment for young language learners, who ages 5 to about 12, in the school system. The key idea of these reports in this issue is related to a variety of purposes for assessment for young language learners within an early years language learning curriculum which results in raising the awareness of wider issues in relation to assessment of young language learners, such as how the validity of classroom-based assessment is achieved. Teadeale and Leung (2000) draw the attention to the validity of implement alternative assessment and monitoring learners learning performance through teacher assessment. Rea-Dickins and Gardner (2000) also look at the same issue in relation to the implementation of formative classroom assessment, in terms of keeping track of learners language development, in the English as a Second Language (ESL) context. Their findings suggest the potential variables which may influence the validity of teacher assessment during the assessment procedure. This is followed by Gattullo who explores the way to implement formative assessment in the Italian primary foreign language classroom, where English is taught since grade 3 (age 8). She investigates different formative assessment processes through analyzing classroom assessment discourses and she also observes the everyday interactions between teachers and learners. The results suggest that instead of using formative assessment actions which may be m ore beneficial for learning, including observing process, examining product and metacognitive questioning; teachers use more common actions, such as questioning, correcting and judging. Continuing the theme of formative assessment of primary learners in the EFL context, Zangl (2000) provides the methods of assessment to gain information in relation to primary-age learners language skills. She argues that teachers may be able to draw a developmental picture for individual learners, including their general interactional skills and specific language skills, through ongoing assessment throughout primary school. Hasselgren (2000) looks at the innovative ways to develop materials, such as tests, teacher assessment, and learners self-assessment, which can improve both teachers and learners assessment skills in Norwegian primary schools. In the context of Norway, one significant difference is that there is no tradition of testing for young language learners due to local policy. This contributes to high-demand assessment methods, particularly in materials development and task design, and to the implementation of formative assessment, in terms of assessment for learning. Both teachers and learners are encouraged to develop their ability to assess. As can be seen, the national policy is one of important variables that influences teachers attitude towards integrating classroom-based assessment into their everyday language teaching. It is also crucial to take variables, such as learners prior cultural knowledge, teachers knowledge and ability in assessment, and the English curriculum, into account when assessing primary-age learners of English as a foreign language. Teachers should choose and design the appropriate assessment material for Young language learners. The material should be well adapted to learners cognitive and linguistic skills and to their interests. The work of Hasselgren suggests that classroom assessment may be influenced by a variety of factors, particularly by the national policy. These external elements, such as the government policy and English curriculum, may have direct impact on the implementation of assessment, teachers attitude towards classroom assessment and their classroom assessment practices in the EFL context. A brief history of primary school English education in Taiwan is explored in the next section to gain insight into a special English classroom in Taiwan. 2.4.2 ESL Program in Taiwan English teaching and learning for young learners has become increasingly important in Asian countries, such as Taiwan, China, Japan and Korea, where learners study English as a Foreign Language (EFL) over the past few decades. At this point it is useful to clarify some terminology before introducing the English educational context in Taiwan. The term English as a Second Language (ESL) used in countries, , such as Canada, North America and Australia, which refers to learners who are using English as the medium of instruction in school contexts but who are not English first language (L1) speakers (Rea-Dickins, 2000, p. 115). On the other hand, the term English as Foreign Language (EFL) refers to when English is taught to non-native English speakers in non- English speaking areas, such as Europe, Asia, and Africa. In 1997, the Ministry of Education (MOE) in Taiwan decided to implement curricular and instructional reforms in elementary and junior high school education. One of the most significant changes is that English courses are officially introduced in grade 3 (age 9) with two 40-minute lessons per week (Ministry of Education, Republic of China, 2010). Since then, learning English has become a popular movement for young learners from the ages of 5 to 12 across the country. Butler (2004) points out that some Asian countries, such as Korea, Taiwan, and Japan, have introduced English language instruction at the elementary school level, with special focus on oral communication skills. Although the officially suggested starting age is 9, most parents want their children to learn English as soon as possible. The assumption of the younger the better in foreign language acquisition is supported by many Taiwanese parents, who believe an early start will help their children to achieve greater profici ency. These factors above contribute to the significant growth in the number of cram schools and private language schools across the country over the last decade. Cram school also known as abuxiban in Taiwan are very common and popular in competitive Asian countries, particularly in Taiwan and Japan. The aim of these schools is to help pupils to enhance their achievement scores (Harnisch, 1994; Oneil Fukumura, 1992; Stevenson Stigler, 1992). In 1999, a report from China Central News, on 6 April 1999, stated that at least more than one quarter of elementary pupils attend private language institutions after school to learn English. Tsai and Kuo (2008) report that there are more than 5,000 cram schools in Taiwan. Most English cram schools offer additional after-school teaching to enhance pupils English ability. In particular, numerous so-called ESL schools aim to help Taiwanese learners to learn English as a Second Language (ESL) through using American elementary textbooks and teaching all subjects, including handwriting, computer, music, social science, reading, math, science, grammar, phonics and writing, in English. They also offer an ESL p rogram to kindergarten children of 3 years old up to students in grade 6 (age 12). In general, kindergarten pupils and grade 1 to 2 learners receive an average of 4 to 5 lessons a day, each 30 minutes long. As for grade 3 to 6 learners, they receive approximately 2 to 3 lessons a day due to their longer elementary school hours. Such ESL schools provide a unique educational context to investigate these ESL English teachers perceptions of classroom assessment and their own classroom assessment practices.

Philips: Marketing, Launch and Sales Processes

Philips: Marketing, Launch and Sales Processes One of the most essential parts of managing a successful company is how successfully it manages to launch and market a new product in the market. It depends on the company whether they want marketing to be done individually for every product or in a set for a group of similar line products. The main reason of promoting a new product is to attract new customers to the company and make majority of your target market aware of the companys latest product. Without that there is a very minimum chance of you getting the attention of your focus group. Marketing is important for both, the product and the company that sells it. Branding is very important for the establishment and identity of a new product. Selling a product under a global brand gives your product worldwide recognition, which automatically helps in more sales. If the product is successful, you will have a product that sells for itself! Also, a new and innovative product gives more recognition to a brand and brings more audience. The product which I chose is a 3 in 1 kitchen appliance and the company I chose for the marketing, launch and sales of this product is Philips. Objective In this report, my goal is to find out how compatible is my product with the company I chose to sell it. I have to figure out how much that brand helps in establishing my product, and also that how my product is capable of increasing the brand value and audience of the respective company. For that I have done the company analysis and product analysis and finally the marketing strategy. Company background Philips is a world-wide renowned company for the simplicity and innovation they put in their products. The company has a rich profile, and some of its important aspects are briefly explained below. Philips marketing strategy Philips as a company believes in Improving peoples lives through meaningful innovations. Philips promotes themselves as a consumer-led company, thus all the RD (research development) processes are based on creating products that are aligned with the current needs and demands of the consumers. Philips distributes their products not only through physical stores but also through modern medium, like e-marketing, via their website. The company website provides detailed product information and prices, along with the latest promotional offers available. The website also helps in informing availability of their products in different countries world-wide. Products Philips has a wide product variety available for all types of customers in the market. Philips products are basically divided into the following categories- Mother and child care products: Feeding bottles, tethers and skin care products. Personal care: Shavers, hair styling products, hair removers, etc. Lighting: Apart from fixtures and mood lighting they also provide car lights. Recently they have started using LED lights. Audio and video products: Television, stereo, etc. Home appliances- Kitchen appliances, vacuum cleaner, ironing machine, etc. Phones desktops. Accessories: USB, remote control, electronic toothbrush, etc. Pricing strategy Philips uses Price differentiation strategy for setting price of their products. the price of Philips products are different in different countries, due to the use of different currencies and variation in the government regulations in different parts of the world. It is visible on Philips website also that there is a difference in the prices of the same product in different countries. Philips also uses the price differentiation strategy for a product in the same country. They will have different price for the same product, depending upon the version and quality of the product. Philips stores The main headquarters of Philips is located in Amsterdam, Netherlands. Philips being a world renowned company, has its stores in more than 100 countries of the world (Australia New Zealand, Brazil, Canada, Mainland china, France, Greece, Hong Kong, India, Italy, Israel, Mexico, Pakistan, Poland, US, etc.), divided into 5 regions- North America, Latin America, Middle-East Africa, Europe and Asia-pacific. They have special promotional activities like contests, discounts, coupons, etc. during all festive seasons, to boost their sales. Philips also manages their sales through E-commerce. Promotional schemes Philips promotes its brand and products through a lot of mediums. They use billboards, print media, electronic media and internet for advertising their product. Being such a big company Philips always has to maintain their unique and new PR strategies and campaigns. Some of the best examples of Philips campaigns are- The product launch of kitchen appliance Air fryer was very successful, as they promoted it as a product which helps in a healthy and convenient way of cooking. Another promotional campaign was for Aurea T.V., where they hired a model for the promotion, as their promotional theme for the T.V. was seduction by light. Type of audience Philips deals with a wide range of target market, differing in age, culture, sex, status, etc., but most of the customers are loyal because they are satisfied with the brand promise that Philips fulfil. Philips products are not for conservative or sceptic audience. Philips audience are the people who believe in the brand, but are also willing to try the new innovative products that Philips comes up with. Philips products can be used at any time of the family life- cycle. Thus people around the world buy 1 million Philips consumer products every day. Brand identity Philips is a very strong brand name. It has positioned itself as a high quality and innovative brand. Their tag line is sense and simplicity, and that is exactly what they deliver through their products. One of the very important features of Philips is that they make useful, healthy, eco-friendly and innovative products. Their mission is to make cities liable by providing healthcare products, managing essential resources (like lighting) and supporting independent living. Philips increased its brand value by 8% to USD 8.3 billion in 2008. It was ranked 43rd most valuable brand in the inter-brand 2008 ranking of best global brands. Competitors Now-a-days due to increasing industrialization there is immense competition in every industry. There are a lot of companies making same products and trying to sell it in the market. It is the same with Philips. Philips has some direct competitors like Samsung, L.G., Sony and Panasonic who all make a wide variety of products. Apart from that it has some indirect competitors for various products, like- PG and Braun for Male dry shaving appliances Oral B for Power toothbrush KENWOOD for Food Preparation KRUPS for Drip filter coffee Companys SWOT Strengths: Wide variety of consumer lifestyle products and home appliances. Strong research and development processes. Simplicity and innovation as the theme of every product Large number of loyal customers Present in many countries around the world. Reputed and renowned brand name. Large base of copyright patents. Weakness: Late in development of new products. Distribution channel is not extensive. Price is comparatively higher than the competitors. Opportunities: The ever changing needs and preferences of the market. Increasing awareness of environmental friendly products. Technological advancements. Changing government regulations. Threats: Increasing competition. Dealing in different currencies of the world. Economic recession in future leading to less product consumption. Adapting to the fast changing business environment. Product analysis- Product- The product is basically a 3 in 1 kitchen appliance. It consists of a coffee maker, toaster and a skillet. An additional accessory (spatula) is available with the product. The specifications of the product are as follows:untitled.46.jpg Materials: ABS plastic, non-stick metal skillet, rubber stands. Temperature control knob for toaster Color schemes: Pink white, yellow white, Blue black and Orange white. Dimension: PeopleKomal appliance 1.jpg The product is precisely targeted for audience who are always busy in their work life, and has no time in the hectic mornings to prepare a proper breakfast. The target market is bachelors who may be studying or working; or newlyweds. People who are innovators will definitely try this one. Acoording to the price, middle class and lower upper class will buy the product. Price This appliance is definitely cheaper than the price of a coffee maker, a toaster and a pan separately. Komal appliance 3.jpg Place As this a product for working generation, the placement should be done in metropolitan cities. This product has no boundaries of religion or community so it can be presented in any country which is developed or developing. A high end mall is very good place for this product, as every one visits malls on weekends. Promotion The key point for promotion will be its compact design and easy usage. This product is 3 in 1, thus it can do 3 tasks in the time of 1 and save time, which is the highlight of the product. The product will be marketed as The appliance of youth.br4dvb 5.jpg It can be launched in a set of color schemes and graphics. So any gender or culture audience can buy it. It can be promoted through commercials, print media and billboards. Side 1.jpg Komal appliance 2.jpg SWOT of the product Strength New and innovative concept Saves time and money due to its 3 in 1 applaince concept, which can attract the target market. Available in different colors and design, so audience has a freedom of choice. Simple interface and easy usability. Weakness Not fully developed and tested A large number of market is not the focus of product. Opportunity Can be advertised as The appliance for fast pace lifestyle Many features can be improvised and then the company can come up with a new and improved version of the product. There is no similar product in the market, so there is no comparison bar for setting the cost. Threat People may be apprehensive about a new concept, thus the product can fail in the market. There is no reason for audience to trust a new product without any brand name or garuntee. Possibility of the idea being copied by other companies. Marketing plan for product launch Competitors- Philips being a very reputed and experienced company in the household appliance sector has to face stiff competition from other companies, like BRAUN, Morphy Richards, etc. However the 3 in 1 appliance (coffee maker + toaster + skillet) is a novel idea which is first of its kind in the industry. This appliance, therefore, will give Philips the first mover advantage and competitive edge over its competitors. Target the ideal customers- The appliance has a limited range on the target customer profile, but under Philips, who has a very strong and loyal customer base, it will still have a large number of audiences fitting in the customer range. Below are the exact details of what the audience will be like. Age: 18- 30 year old is the main age group for this product. Household income: As this product is a worldwide launch, a fix house hold income cant be estimated. But the target market for this appliance is the families from upper middle class and lower upper class. Geographical location: The product is such that it can be used all around the world, by people of any nationality or culture. Philips products are sold in more than 100 countries around the world, thereby providing a huge customer base for the product. Work situation: the work situation of the target market can be of 2 types- Young adults staying away from their family for studies. People who have a 9 to5 job and very hectic mornings. Create a unique value proposition- This appliance has a lot of special features that set it apart from other company products and gives Philips an advantage of coming up with a one of its kind new and innovative appliance. Saves time: the product can perform three different tasks, meant for three different kitchen products, in the time of one, due to its 3 in 1 engineering feature. This saves a lot of time and energy of the user. it can be healthy in a way because those who used to skip there proper breakfast because of hectic mornings will now be able to get an ideal breakfast without compromising much on time. Saves money: It obviously saves a lot of money if you can just buy 1 product instead of three! Philips products are mostly a little high prized compared to other brands, because of its product quality and brand name. This may cause losing some customers who have a lower budget. But this 3 in 1 appliance is an exception, as it will cost efficient compared to the price range of other Philips products. here is the approximate difference- Good quality toaster (49 S$) + good quality coffee maker (49 S$) + an average skillet (50 S$) = approximately 150 S$ Whereas, the 3 in 1 appliance, roughly, will only costs around 80 S$, saving approximately 50- 70 S$. Compact design: In todays world everybody wants a product which consumes less space and is easily movable. Plus the ideal market for this product will potentially be the people living in apartments or condos, which mean they will not have a lot of space in their kitchen for bulky appliances. This product surely is a relief for them, because like all other Philips products, this one is also compact. Easy and quick: As all the processes of the appliance are engineered to be automatic and has storage for water / milk and coffee; there is any need of adding the ingredients every time you use the appliance. Easy cleaning: The material of the appliance is glossy plastic on the outside and the inner parts like the storage of coffee and water are detachable; also the skillet is removable. So it becomes very easy for the user to clean the appliance from outside and inside. Moreover, there are rubber stands under the appliance so that its easy to shift and clean the bottom surface of the product. Opportunity of choice: Philips has always given choices of colors to the users in most of their products. But this product is one step ahead. It not only has color preferences but also comes in 3 different graphics on the outer body- plain, waves and floral designs. People always love to be able to choose their favourite from all the given choices, than being forced to buy a product which has no color/ design preferences. Uniformity: The product can be a huge success in the market because of 1 more reason- coffee is a worldwide beverage, thus giving the product a good chance of being accepted all over the world. Marketing strategy and tactics- As mentioned in the report earlier, Philips pays a lot of attention on how well the product is marketed and launched; and spends accordingly on the promotion. This can be very beneficial for promoting a new product in the market, under the brand name of Philips. The target market being a new age generation, the strategy will be more concentrated on usage of modern age media like internet social network website. Apart from that Philips already has its own official website which is very explanatory of its products. The usage of print media like newspapers and magazines etc. is also necessary to spread the product information to a large number of audiences. Outdoor advertising like Billboards, bus-stops advertisements near universities/ colleges and central business district is very important to reach the exact target market. Lastly one of the most used advertising sources, television commercials, can also be used for a better marketing of the product experience. Testing concept and marketing approach- Testing of the product can be done through a lot of mediums. Philips places its products in famous retail outlets, like big bazaar in India or courts in Singapore, which are nationally recognized and visited by many people. This gives Philips products an opportunity to come across a large number of audiences. The same tactics can be used for the testing of the new product. the 3 in 1 appliance can be displayed on a stall in these stores and people by passing the stall can see the demonstration of the working appliance, as well as can use it themselves to better understand the features of the products. Online surveys can be done asking suggestions about the concept and aesthetic appeal of the product. Lastly, Philips can give a money back or product exchange guarantee to first 10,000 customers of the appliance, all over the world. They can ask those customers for their feedback on what they felt went wrong and accordingly do changes in the product, if needed. Rolling out campaign- This is the time when Philips brand name plays a very important role. There are 3 ways of campaigning for the appliance- Showing testimonials of the users of the product on T.V. commercials. This way people will relate more to the product. Sponsoring an event related to cooking/ cookery shows for e.g. Master Chef, so at the end the show will advertise Philips kitchen appliances, including the 3 in 1 appliance. Sponsoring a cookery competition, and giving the product as a gift to the winner. Know your product lifecycle- Any product has 4 main phase of its life. Below is the chart showing the lifecycle of the sales of any product. Introduction- First six months, sales of the product will be slow. Buyers who are innovators will mostly use the product. Growth- With the increasing promotion by Philips, after six months of launch, the product will have increasing sales. By then people who are loyal to the Philips brand will start buying it. Maturity- By now everybody see the product as an established and reliable product. Now the product will reach the peak sales and also the onset of decline due to the possible launch of similar products by the competitors. Decline- this is the time when the product loses its novelty factors and there will be a need to rethink the product attributes and come up with a better version as soon as possible. Conclusion In the end I think that Philips as a brand is perfect for the kind of product I have designed. It really will help the product with the brand name of Philips. Similarly I think Philips can also gain more number of audiences because of my product.

Cmip Vs. Snmp : Network Management :: essays research papers fc

CMIP vs. SNMP : Network Management Imagine yourself as a network administrator, responsible for a 2000 user network. This network reaches from California to New York, and some branches over seas. In this situation, anything can, and usually does go wrong, but it would be your job as a system administrator to resolve the problem with it arises as quickly as possible. The last thing you would want is for your boss to call you up, asking why you haven't done anything to fix the 2 major systems that have been down for several hours. How do you explain to him that you didn't even know about it? Would you even want to tell him that? So now, picture yourself in the same situation, only this time, you were using a network monitoring program. Sitting in front of a large screen displaying a map of the world, leaning back gently in your chair. A gentle warning tone sounds, and looking at your display, you see that California is now glowing a soft red in color, in place of the green glow just moments before. You select the state of California, and it zooms in for a closer look. You see a network diagram overview of all the computers your company has within California. Two systems are flashing, with an X on top of them indicating that they are experiencing problems. Tagging the two systems, you press enter, and with a flash, the screen displays all the statitics of the two systems, including anything they might have in common causing the problem. Seeing that both systems are linked to the same card of a network switch, you pick up the phone and give that branch office a call, notifying them not only that they have a problem, but how to fix it as well. Early in the days of computers, a central computer (called a mainframe) was connected to a bunch of dumb terminals using a standard copper wire. Not much thought was put into how this was done because there was only one way to do it: they were either connected, or they weren't. Figure 1 shows a diagram of these early systems. If something went wrong with this type of system, it was fairly easy to troubleshoot, the blame almost always fell on the mainframe system. Shortly after the introduction of Personal Computers (PC), came Local Area Networks (LANS), forever changing the way in which we look at networked systems. LANS originally consisted of just PC's connected into groups of computers, but soon after, there came a need to connect those individual LANS together forming

Class Difference in the Renaissance and in Shakespeares As You Like It

Class Difference in the Renaissance and As You Like It      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Notions about class distinctions during the Renaissance became more ambiguous than at any other period of time. "Many countries moved from a feudal to a capitalist economy, leading to some of the worst peasants' revolts in the history of Europe."(Aston) During the last quarter of the 1500's the conditions for social status and position were going through radical changes, as "the boundaries between the upper elite and the gentry as well as those between these groups and the wealthier professional classes below them were particularly ambiguous." (Bailey)    There came about a term called sorts, which essentially split the population into two roughly defined classes.   There were the better sorts, which included the noblemen, gentlemen, and yeomen. The meaner sorts included the husbandmen, artisans, and laborers. The citizens or merchants could go into either category depending upon income, rank in society, local reputation, profession, and age. Citizens rose in the ranks due to an economic boom in "national trading, service industries, manufacturing businesses, and government posts." (Bailey) The laboring classes saw an increased number of skilled workers and the availability of printed literature provided educational advances. The traditional gauges of status such as "birth, wealth, occupation, political allegiance, and life style, as well as regional, religious, and professional affiliation," (Bailey) were beginning to fade.    To maintain some order, Queen Elizabeth declared a clothing proclamation in 1562. In summary, apparel was one of the primary means through which royalty and the upper class could proclaim their authority and power. One coul... ...the heir of property and money. Our own ways of judging people and situations is deeply rooted in the social changes that took place in the English Renaissance.    WORKS CITED Aston, Margaret. The Panorama of the Renaissance. New York: Abradale Press, 2000. Bailey, Amanda. "Monstrous Manner: Style and the Early Modern Theatre" Criticism , Vol. 43, Issue III 2001. The Oxford English Dictionary. 2nd ed. CD-ROM, Oxford: Oxford UP, 1992. Ronk, Martha Clare. "Locating the Visual in As You Like It," The Shakespeare Quarterly Vol. 52, Issue II, 2001. Shakespeare, William. " As You Like It." The Oxford Shakespeare The Complete Works.   Ed. Stanley Wells, Gary Taylor, and William Montgomery, Oxford: Oxford UP, 1999. Wall, Wendy. "Why Does Puck Sweep?: Fairylore, MerryWives, & Social Struggle," The Shakespeare Quarterly Vol. 52. Issue I 2001.   

Object-oriented Programming and Recommendation Summary

Clark College of Science and Technology SNS Bldg. , Aurea St. Samsonville Subd. , Dau, Mabalacat, Pampanga A project study presented to the Faculty of the Computer Programming In partial fulfillment of the requirements For the title of Object Oriented Programming Language Tungol, Axel-Yor Gomez, Christallane Velarde, Patrick John Santos, Renato Astraquillo, Angelo Clark College of Science and Technology SNS Bldg. , Aurea St. Samsonville Subd. , Dau, Mabalacat, Pampanga A project study presented to the Faculty of the Computer Programming In partial fulfillment of the requirements For the title ofObject Oriented Programming Language Tungol, Axel-Yor Gomez, Christallane Velarde, Patrick John Santos, Renato Carino, Joy Valerie Astraquillo, Angelo AKNOWLEDGEMENT DEDICATION TABLE OF CONTENTS CHAPTER I: Project and Its Background Introduction Theoretical Framework Conceptual Framework Statement of the Problem Objectives of the Study Significance of the Study Scope and Delimitation CHAPTER I I: Review on Related Literature Review on Local Literature Review on Foreign Literature CHAPTER III: Research Design and Procedures Research Methodology Research Instrument Context Diagram Zero Diagram Data Flow Diagram System RequirementsCHAPTER IV: Photographic Documentation Screenshots Description and Codes Database Table Project Schedule CHAPTER V: Summary, Conclusion and Recommendation Summary Conclusion Recommendation FIGURES Figure1Context Diagram Figure2Zero Diagram Figure3Data Flow Diagram Figure4Splash Form Figure5Log-In Forms Figure6Main Menu Figure7Farrowing Schedules Figure8Pay Roll CHAPTER I INTRODUCTION PROBLEMS AND ITS BACKGROUND DCTHILLSFARM is a farm bought by Domie C. Tungol and Erlinda V. Tungol in year 1998, located in Sapang Bato, Angeles City. DCTHILLSFARM’s business just got approved and it needs a system for it to start.Surely because of the news that DCTHILLSFARM is going to start its business, many people will want to join, and it will need a system to keep track of the employees and their payroll. Because the business is just about to start, there’s yet is no system for the farm to use. Through studying the problem, the researchers came up with an idea to make a computerized payroll system with a special feature that helps the farm keep track of the farrowing schedules of the pigs. SYSTEM REQUIREMENTS Minimum Hardware Requirements: Processor: Pentium IV or Higher Hard Disk: 80 GB or HigherMemory: 512 MB or Higher Monitor: SVGA Monitor (800Ãâ€"600 and 32-bitcolor) Keyboard: Standard Keyboard Mouse: Optical Mouse Printer: Printing Device (Ink Jet / Dot Matrix) Software Specification Operating System: Microsoft Windows XP or Higher Application Software: CHAPTER V SUMMARY CONCLUSION AND RECOMMENDATION SUMMARY CONCLUSION RECOMMENDATION THEORETICAL FRAMEWORK Now a days, technology became very essential in all establishment. From the early days, people are capable of using pens and papers on their daily dealings. The transfo rmation of this setup improved because of the different technologies.Computerized Payroll system is an application that will help the DCTHILLSFARM’s to keep track of the payroll of its employees. The system can be useful in computing the payroll of the employees especially to the owner it minimize their works. CONCEPTUAL FRAMEWORK The researchers of the study are developing a kind of proposal, which is the Computerized Payroll that can easily compute the salary of the employees to make their works easier and more accurately. In order to solve the problem of the DCTHILL’SFARM’s, the people behind the study gathered information on how these things to be done.The system can be useful in computing the salary of the employee especially to the owner it minimize their works. STATEMENTS OF THE PROBLEM The study seeks to find solution and betterment with the manual payroll. Because of the said system, problems occur. GENERAL PROBLEM The manual payroll system of the DCTHI LLSFARM’s makes the owner more stressful, sometimes they created Human errors in computing the salary of their employee and the works of the owner are process in a slowly manner. SPECIFIC PROBLEM * Difficulty in Computing Because of the manual system the owner is having difficulty in computing the salary of the employees one by one. Time Consuming Through the manual system, the owner consumes time in computing all of the salary of the Employees OBJECTIVES OF THE PROBLEM GENERAL OBJECTIVES SPECIFIC PROBLEM * Rapidness in Process * Easy in Computing * Less Consume in Time SIGNIFICANCE OF STUDY TO THE STUDENTS TO THE TEACHERS TO THE SCHOOL TO THE FUTURE RESEARCHERS SCOPE AND DELIMITATION SCOPE DELIMITATION CHAPTER II REVIEW ON LOCAL AND FOREIGN LITERATURE REVIEW ON LOCAL LITERATURE REVIEW ON FOREIGN LITERATURE CHAPTER III RESEARCH DESIGN AND PROCEDURES RESEARCH METHODOLOGY RESEARCH INSTRUMENT

Is It Realistic to Expect Marriage to Last Life Time

Is it realistic to expect marriage to last lifetime? Marriage suppose to last forever. When we decide to get married, we truly believe that forever will happen. Most of us do not have realistic policy or strategy to know how to make a marriage last lifetime . marriage is a bond between a woman and a man. One of the major reasons of unhappy marriage is having unrealistic expectations. There are many ways that make marriage last lifetime and will be discussed later in this paper. The first thing to remember is that keeping marriage healthy and happy requires nurturing or caring and energy . marriage contains two human beings who both need to be appreciated ,heard, valued and respected. In building a strong marriage is to treat each other with affection and respect. Affection and respect are essential for long lasting marriage. Meanwhile we should be courteous, tender, and thoughtful to each other and help each other when hard times come. We have to forgive each other because without forgiveness we cannot walk together or cannot live together. However, when we fall in love, we usually think that is all we will need to be happy . In the beginning of relationship we do our best to express our love and good will even when we are upset. In addition, lasting marriage lifetime requires good communication . communication is the ability to express and listen to each other . For instance, when we feel angry, hurt and disappointment; we have to talk to our partner and do our best to resolve our argument as soon as it arises. We have to have mutual respect and trust on each other and we have to convince each other. Successful couples are able to replace the romantic love with a more long lasting love. Marriage is bound to have ups and down . this does not mean marriages cannot be happy.

Porter Analysis IKEA

In United States as in Sweden, we can observe there are some companies operating in the furniture industry and there are many on the market retailers like Home Depot, Wal-Mart, Costco, Euromarket, etc†¦ The import of products from China for all these companies allows them to sell at low cost. These elements therefore tell us that the furniture industry is very competitive. There is an analysis of the rivalry of IKEA in this sector: IKEA works in a highly competitive industry highlighted by other low priced furniture producers like Galiform (England), Wal-Mart (USA), Euromarket (USA), Argos (England), and others. IKEA has wisely attempted to compete by entering the markets that typically pose the largest competition, such as China and Japan » (Caplan, 2006). IKEA reach a wider market to increase his customers and his market share. The company is, in the world, the leader in the industry of discounted furniture. For the customers, IKEA is the most in delivering the complete pack age, there are equivalent to those of furniture IKEA but value for money, IKEA is leader. The trust in customers about product quality, the global brand name and the design very popular design has given IKEA a competitive edge.To conclude, IKEA diversify this products with the food, textile and mobile industry so we can add Sainsbury’s, Tesco, Asda for UK food or Virgin, Vodafone and O2 for mobile to the list of IKEA’s competitors. Threat of New Entrants: Capital requirements – The need to invest large financial resources make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. This positively affects IKEA, in a short term because any new entrants will have to invest a large amount of capital in order to compete with them.IKEA has already a vast supply chain and its brand is already unique and known in a large scale and a new entrant in the furniture market would need a very lar ge amount of money to establish its brand and practice low prices as IKEA do. Supply-side economies of scale – â€Å"Economies of scale are factors that cause the average cost of producing something to fall as the volume of its output increases†(The economist). IKEA is positively affected by supply side economies of scale, because it is large enough for it. They make economies of scale as they use better technology and they also have a very large supply chain.Due to this, when new competitors enter this market, they will have a higher cost of production, because they have smaller economies of scale. Demand side benefits of scale – â€Å"Network effects arise in industries where a buyer’s willingness to pay for a company’s product increases with the number of other buyers who also patronize the company†(Harvard Business Review). This is a good point to IKEA as it has a large number of customers than the new entrants. The customers would prefe r to buy IKEA products than the products of the new entrant.Incumbency advantages independent of size – IKEA has an advantage because they have an established brand, this is a strong competitive advantage in a short term compared to new competitors. In this case entry barriers in the furniture market are high; this is an advantage to IKEA. On the other hand, IKEA stores are not present in many small towns; this is an opportunity for the new competitors to move into small and midsized cities where there are smaller stores and less selection. Even though it is not easy because new entrants would have to provide a large supply chain.Threat of Substitute: The threat of having substitutes in the home furnishings industry seems very low as there is no specific product, which can substitute the furniture. If we look at the definition of â€Å"substitute† proposed by Jean-Marc LEHU, we can say that in the industry of furniture manufacture, probability of substitutes is almost impossible. Possible threat of trend changes exists, i. e. there is growing orientation towards greater manufacture of furniture made from other materials than wood, that is, various metals, plastics and glass.However, despite the reduction of wood in furniture manufacture in the past years, wood is expected to stay one of the most important raw materials for furniture manufacture, because of its advantages when compared with other materials. As the market is becoming more environment concerned many firms are giving slogan to go green. But the basic functional demand has remained the same. So it is safe to say that there are no threats of substitutes. Buyer power: When we speak about buyers who are concentrated, we understood that there are few buyers and many sellers.In the home furnishing industry, there are indeed many sellers, of different sort, like furniture retailer, department store or big brand too. But in the same time, the number of all consumers is not comparable. Nowada ys, each person in the world needs home furnishing, never mind the country or the social status. So we cannot say that buyers are concentrated in the home furnishing industry. When the home furnishing industry concerns individuals, they don’t buy large volume except for special occasions. Home furnishing concerns purchase of something reflective or rather useful.We cannot buy home furnishing the same way as we buy food. Conversely, companies can buy easier large volume than individuals, but they don’t represent the bulk of buyers. As mention previously, there are many home furnishing stores around the world in order to satisfy or attract more and more consumers. These numerous competitors are in different sectors in office their size. Each company have to make their different with their price, products and service as add value, to response buyer’s needs. The most of the companies in the home furnishing industry try to make the difference in having low price to l ure buyers.For consumer, when a product, that he wants, it’s too expensive or not at his taste, it’s really easy for him to go to other stores. And buyers know that there are numerous alternatives sellers that give them power. Switching costs means that if a consumer compares the similar product from one seller to another seller, there is not a high difference of price. Indeed, in home furnishing industry, we cannot that the entire price are practically in the same price. We can remark too that the most of the products are similar that means they’re â€Å"standardised†.We can take the example of a whisk in five different stores (four presents in Ireland and one in France) Stores Price IKEA 6â‚ ¬50 Debenhams 5â‚ ¬ Mark & Spenser 7â‚ ¬50 Woodie’s DIY 5â‚ ¬ Alinà ©a 5â‚ ¬90 That chart show that all of the stores have practically the same price for exactly the same product. So we can say that buyers have a high power of negotiation with the several alternative sellers, the low switching costs and with the products that are standardised. Supplier Power: The supplier power in the home furnishings industry is quite low for numerous reasons.According to a French documentary, the number of supplier all over the world is huge. Most of these suppliers are located in the developed countries (Japan, Australia, Europe, Canada†¦). Each company has its own supplier. The suppliers have no influence because they can be substituted. (Gà ©rard Poitou-Weber, 2007). Yet, the customers in this industry are fragmented. The companies of this industry are implanted worldwide; every country has at least 5 companies of home furnishings that informed us how this market is developed.It appears that the suppliers of every home furnishings store are neither powerful nor famous. Each company is provided by different suppliers. The biggest companies have at least 500 suppliers from 20 or 30 countries (El pais, 2006). Based on this inform ation, we can suppose that it could be difficult for a supplier to become a key competitor. Of course, they still can integrate the market, but it’ll on a small scale. Suppliers have not that much power because they depend a lot on the companies they provide.It’s the companies from home furnishings industry which decide who will be their suppliers and they have a lot a choices. Most of the suppliers would go bankrupt without IKEA, M&S or Alinea. Big companies nearly impose the price of the items they want to buy from the suppliers (Alexandre DEBOUTE, Le Figaro, 2010). To conclude, the example of IKEA’s suppliers can illustrate the lack of power for the suppliers. The Franchisor IKEA Website provides us a large amount of figures that can show the low power of their suppliers.Ikea owns 338 stores but have about 1300 suppliers from 53 different countries. None of them can seriously think about integrate the market and try to compete with IKEA. IKEA also owns manufa cturing company like SwedwoodManufacturer. So it is evident that IKEA can threats the suppliers to enter into their business. In a nutshell, the supplier power in the home furnishings industry can be defined as quite low because of the numbers of suppliers, the numbers of home furnishings companies and the status of the biggest companies.