William Shakespeare s Morality Play Essay - 1763 Words

Throughout medieval times, many religions taught their beliefs and ideals by means of putting on plays for the commoners, who often could not understand the languages in which their beliefs were taught in churches and religious settings. Two distinct plays emerged over the medieval time in which religious beliefs were on display in some form for the common people: morality plays and mystery plays. A morality play is a didactic, religious, allegorical play that is not explicitly in regards to a biblical story, but rather tells the audience how they should act and how they should think; a morality play is sponsored by a church or religious group. Everyman is a morality play that emerged in the medieval time period, while The Second Shepherd’s Play is a mystery play that existed in the same time period. A mystery play is one that tells a biblical story, but is not a religious mystery; in contrast, a mystery play is not sponsored by a church or religious group. A mystery play is s ponsored by the community and is in a language that the common people know and understand. When considering which of the two plays is more successful at teaching the Christian doctrine, I would argue that both Everyman and The Second Shepherd’s Play both successfully teach the Christian doctrine; while both plays have different religious aspects and uses of biblical themes and biblical stories, each of the plays are successful in teaching the Christian doctrine. However, The Second Shepherd’s Play isShow MoreRelatedWilliam Shakespeare s Everyman As An English Morality Play1277 Words   |  6 Pagesâ€Å"Everyman† is an English morality play whose author is unknown. It dates back to the 16th century and was first seen in England. The play depicts a man who is caught up in a secular world and is more concerned with worldly riches than nurturing his spiritual life. He seems content until Death is sent to tell him his life is over and he must now give an account to God of how he lived his life. The author uses allegory characters to describe moral qualities and abstractions in Everyman’s life. (AllegoryRead MoreWilliam Shakespeare s Hamlet Essay902 Words   |  4 PagesTo be, or not to be; that s the question† (Act III, Scene 1, P.1127) is of the most widely circulated lines. As we all know, it is also the most important part of the drama, â€Å"Hamlet†, which is one of the most famous tragedy in the literature written by William Shakespeare between from 1599 to1602. The drama was written at the age of Renaissance that reflects the reality of the British society in sixteenth century to early seventeenth century. During that period, Britain was in the era of reverseRead MoreHamlet, By William Shakespeare Essay1453 Words   |  6 PagesHamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamlet’s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamlet’sRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare occupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed loversRead MoreMacbeth Essay856 Words   |  4 Pages2012 MacBeth 5 Paragraph Essay A Tragic Tale of Ambition A Play By: William Shakespeare ENG-3UR As Shakespeare s tale of tragic ambition Macbeth progresses, Lady Macbeth undergoes a metamorphosis moving from a stable, loving wife, into a power hungry woman driven to madness by her own obsession for complete control. Although when the question who is ultimately responsible for Duncan s death is asked, many will point the finger at Lady Macbeth. While she played a role in manipulatingRead MoreThe Effects Of Soliloquy On Elizabethan Audience954 Words   |  4 PagesElizabethan Audience In William Shakespeare s revenge tragedy play Hamlet, the prevailing themes of revenge, madness, and morality were recognized by the Elizabethan audience and appealed to them. The play s central focus is on a young prince, Hamlet, who has gone through many challenges to avenge his father s death. Prince Hamlet got his revenge on his deceitful uncle, Claudius, the same man who murdered his father and married Hamlet s mother. From the original text of the play, a major scene in ActRead MoreAmbition and Death - the Story of the Renaissance in Macbeth1189 Words   |  5 PagesAmbition and death - the story of the Renaissance in Macbeth In the tragic drama Macbeth, written by William Shakespeare in 1606 during the English Renaissance, the hero, Macbeth, constantly declines in his level of morality until his death at the end of the play. Because of his change of character from good to evil, Macbeth s attitude towards other characters, specifically Duncan, Banquo, Lady Macbeth, and the witches, is significantly affected. In a larger sense, the theme of bad versus goodRead MoreWilliam Shakespeare s Macbeth And Richard IIi906 Words   |  4 PagesWilliam Shakespeare employs a variety of techniques in his plays to show good characters from bad characters; one such technique as the application of deformity or an abnormality manifests itself physically and psychologically with the dramas. The incorporation of a defect, whether it be physically or psychology, reveals flawed characteristics within the said character. Most of these flawed characteristics, though revealed in different situations, share similar problems and co nsequences. For exampleRead MoreEssay about Elizabethan Theater1308 Words   |  6 Pages Elizabethan Theater Drama changed literature and theater into what it is today. I. History of Elizabethan Theater a. forming of theater 1. medieval church 2. mystery and morality b. actors 1. rogues and thieves 2. acting guilds II. Influences and people a. commanding actors 1. Shakespeare 2. Burbage b. other 1. wars of the roses (other historical influences) 2. laws restricting theater III. The theaters a. prices 1. seating 2. stage b. the theater and the globe 1. locations and characteristicsRead MoreMerchant Of Venice Essay Outline956 Words   |  4 Pagesthroughout the story of the play to make the plot move along and to encourage the characters into action. Bridge: When you read The Merchant of Venice by William Shakespeare there are many themes throughout the play and many lessons to be learned. Main Ideas: The most important themes are hatred, mercy and friendship. Hatred is important because it creates rivalry amongst the characters . Friendship motivates the heros and allows for there to be a logical conclusion as both Shakespeare and his characters

The Advertisement Of The Nike Advertisement Essay - 941 Words

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial ex pression, her stance and the background scenery. One effective element in this ad is the genius use of Serena Williams. The use of her conveys popularity, success, skilled and beauty. She is perhaps the most famous tennis player amongst men and women. She is one who can actually say â€Å"ball is life.† Amazingly, Serena has been a professional tennis player since the age of 14. She is currently 33 years old, which means she has been playing tennis longer than she hasn’t been playing. Serena is currently ranked number 1Show MoreRelatedDescription of the Whole Nike T90 Laser III Advertisement Essay803 Words   |  4 Pagesgame? A perfect pair of soccer shoe for his game. Shoes that give them full control over the ball with a perfect accuracy that help him to soccer a goal. In my opinion, Nike did an excellent job in making their advertisement about their new T90 III laser soccer shoe. The main theme of the Nike – T90 III shoes in the advertisement, â€Å"Nike à ¢â‚¬â€œ Hit the Target,† is no matter how good you play or how famous you are in the soccer world. You still need a pair of shoe that will help in gaining control over theRead MoreThe Strategy Of New Media1585 Words   |  7 Pagesproducts and services. Indeed, a good strategy positively impacts on the campaign while bad strategy might lead to a campaign failure. Therefore, this essay examines the principle and strategy of advertising. Besides, this essay analyses Nike ‘write the future’ advertisement and the strategy used. Over the past century, military strategies are used as guidance that aligned with its goals and objectives. As an example, a Greek historian, Thucydides claims that study the past experience and obtain theirRead MoreNike Ad Campaign Analysis1272 Words   |  6 PagesNike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisementsRead MoreIs Nike A Liar Like Tiger?1732 Words   |  7 PagesIs Nike a Liar like Tiger? The Analysis of a Nike Advertisement Advertisement companies as well as businesses have come up with more enticing ways to promote their companies and products. There are many different tactics used by advertisement creators in order to lure customers into buying their merchandise. In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associatedRead MoreSpoof Ad vs Nike1107 Words   |  5 Pages| Spoof Ad vs. Nike | Samantha Kong | DeVry University | | Author Note | This paper was prepared for ENGL135ON, Section CB, taught by Linda Record. | Spoof Ad vs. Nike In America, many people are not aware of the global problems that are happening around them. Whether it is inside or outside the United States, there are many issues that are still going on that need to be recognized. Advertisers and political leaders are bringing more awareness everyday through their words and textsRead MoreRhetorical Analysis Of Nike s Advertising1079 Words   |  5 PagesRhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logic, credibility, and emotions. The Nike Company advertisementRead MoreNike Vs. Under Armour941 Words   |  4 Pages Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are beco ming more aware of fitnessRead MoreSymbol for Advertising1383 Words   |  6 Pagesworld. The example of advertising uses sign or symbols to communicate advertising massage is Nike. In 1964, Nike originally known as Blue Ribbon Sports, was founded by partners Phil Knight and Bill Bowerman in order to distribute a line of Japanese track shoes called Onitsuka Tiger, but as this relationship was drawing to an end the company’s name was changed to the world famous Nike. By 1971, Nike was preparing to open its first store baring its new name and the famous Swoosh logo that was designedRead MorePersuasive Speech For Nike840 Words   |  4 Pagesthe next level and perform with professional athletes, it ends with one of the best athletes of all time, LeBron James dunking a basketball. Nike does an effective job of advertising its products by using reasonable logic, appealing to the audience’s sense of emotion, and establishing its credibility to sell their products. To start off, the advertisement follows a logical pattern to convince the viewer to invest in Nike’s brand. All ninety seconds follow the pattern of the next logical step ofRead MoreNike And New Balance : Nike937 Words   |  4 PagesNike and New Balance Introduction Nike and New Balance both are companies that sell sports apparel. Nike brand is one of the most popular brands and has been around years and has the popular slogan â€Å"Just Do It†. Nike’s goal is to make products to every person by making sports apparel that will decrease injuries, enhance performance, and lastly that will feel good to wear. On the other hand, New Balance is not as popular. New Balance is still trying to become one of the top brands for sports apparel

Computer Hacking Free Essays

Criminology Hacking Exposed Jacqueline Hunt June 10, 2012 Week 9 Assignment 6 Computer hacking has become a more frequent crime in today’s society. Due to the fact that computers are widely used throughout the world and all information is right at your fingertips in a matter of seconds, hacking is an effortless crime, but it comes with a tremendous gain. Albert Gonzalez was fascinated by technology â€Å"computer nerd† but he took it all as an easy way for monetary gain. We will write a custom essay sample on Computer Hacking or any similar topic only for you Order Now Gonzalez stole 170 million credit and debit card numbers and either used them or sold them to other cyber criminals. Gonzalez case is the biggest hacker case in history it all ended in him serving a two twenty year concurrent sentences. â€Å"His parents, who had immigrated to the United States from Cuba in the 1970s, bought him his first computer when he was 8. By the age of 9 he was reported to be actively removing computer viruses. Gonzalez, a Cuban-American, attended South Miami High School in Miami, Florida, where he was described as the â€Å"troubled† pack leader of computer nerds . In his senior year at the school he and friend used the library computer to hack into computer systems of the government of India where they left messages about their culture. Reportedly India had to cancel government checks as a result. Gonzalez was not charged and was warned to stay away from a computer for six months. In 2000 he moved to New York City where he lived for three months before moving to Kearny, New Jersey. †(Wikipedia, 2012) Gonzalez ran a scheme with a group of hackers called Shadow crew. They managed to traffic 1. 5 million stolen credit and debit card numbers while in New Jersey. The domain name Shadowcrew. cc was being investigated by The Secret Service â€Å"Operation Firewall† and it is believed that $4. million was stolen. The investigation involved countries like Bulgaria, Belarus, Canada, Poland, Sweden, the Netherlands, Ukraine, and the U. S. Gonzalez avoided jail time by providing evidence to the United States Secret Service against his associates. After 19 of Shadow crew hackers were indicted he then returned back home to Miami. As a Secret Service informant he earned 75, 000 a year and he continued his hacking busi ness right under their noses. He used SQL injections and malware backdoors as tools to his biggest heist. He called the scheme Operation: Get Rich or Die Tryin’, which is a famous movie about the life of rapper 50 cent, he breached systems like Citibank, 7-Eleven, Hannaford Brothers, J. C. Penny, Target, T J Maxx, Dave Busters and stole credit card data and resold it to international cyber criminals. His goal was to earn up to 15 million dollars, buy a yacht, and then retire. Those plans were foiled by the investigation which leads to end of his schemes. The debit from the crimes totaled a staggering 4. 1 million dollars. This type of hacker is known as the Addict. In the trial he was sentenced to two twenty year concurrent sentences, ordered to pay a 25,000 dollar fine, and he was ordered restitution. He claims his motive for the crimes he committed, was that he possessed technical curiosity and he had an obsession with conquering computer networks. He also stated that his work for the secret service was to seek out cyber criminals, which he used to his advantage to make his pla n work. †(Zetter, 2010) I feel that Gonzalez is an addict hacker because he committed the crime more than once. Gonzalez was even in a situation where he worked for the people who put criminals away and he still could not stop his criminal acts. The sentence he is now serving is just. This crime could have been deterred by the idea that a criminal should not get a second chance. If he was serving time for his first crime the operation: Get Rich or Die Tryin’ would have never came about because he would not have had the access to international cyber criminals. The government should have more strict policies on who is used for informants and the hiring process. Gonzalez proved to be a very skillful and intelligent hacker. References Guadin, Sharon Computerworld. com. Government Informant is called kingpin. 18 August 2009 www. computerworld. com/s/article/9136787/Government_informant_is_called_kingpin_of_largest_U. S. _data_breaches Wikipedia. com. Albert Gonzalez. 4 June 2012 en. wikipedia. org/wiki/Albert_Gonzalez Zetter, Sharon Wired. com. Tjx hacker charged with Heartland. 25 March 2010 http://www. wired. com/threatlevel/2009/08/tjx-hacker-charged-with-heartland/ How to cite Computer Hacking, Papers Computer Hacking Free Essays Criminology Hacking Exposed Jacqueline Hunt June 10, 2012 Week 9 Assignment 6 Computer hacking has become a more frequent crime in today’s society. Due to the fact that computers are widely used throughout the world and all information is right at your fingertips in a matter of seconds, hacking is an effortless crime, but it comes with a tremendous gain. Albert Gonzalez was fascinated by technology â€Å"computer nerd† but he took it all as an easy way for monetary gain. We will write a custom essay sample on Computer Hacking or any similar topic only for you Order Now Gonzalez stole 170 million credit and debit card numbers and either used them or sold them to other cyber criminals. Gonzalez case is the biggest hacker case in history it all ended in him serving a two twenty year concurrent sentences. â€Å"His parents, who had immigrated to the United States from Cuba in the 1970s, bought him his first computer when he was 8. By the age of 9 he was reported to be actively removing computer viruses. Gonzalez, a Cuban-American, attended South Miami High School in Miami, Florida, where he was described as the â€Å"troubled† pack leader of computer nerds . In his senior year at the school he and friend used the library computer to hack into computer systems of the government of India where they left messages about their culture. Reportedly India had to cancel government checks as a result. Gonzalez was not charged and was warned to stay away from a computer for six months. In 2000 he moved to New York City where he lived for three months before moving to Kearny, New Jersey. †(Wikipedia, 2012) Gonzalez ran a scheme with a group of hackers called Shadow crew. They managed to traffic 1. 5 million stolen credit and debit card numbers while in New Jersey. The domain name Shadowcrew. cc was being investigated by The Secret Service â€Å"Operation Firewall† and it is believed that $4. million was stolen. The investigation involved countries like Bulgaria, Belarus, Canada, Poland, Sweden, the Netherlands, Ukraine, and the U. S. Gonzalez avoided jail time by providing evidence to the United States Secret Service against his associates. After 19 of Shadow crew hackers were indicted he then returned back home to Miami. As a Secret Service informant he earned 75, 000 a year and he continued his hacking busi ness right under their noses. He used SQL injections and malware backdoors as tools to his biggest heist. He called the scheme Operation: Get Rich or Die Tryin’, which is a famous movie about the life of rapper 50 cent, he breached systems like Citibank, 7-Eleven, Hannaford Brothers, J. C. Penny, Target, T J Maxx, Dave Busters and stole credit card data and resold it to international cyber criminals. His goal was to earn up to 15 million dollars, buy a yacht, and then retire. Those plans were foiled by the investigation which leads to end of his schemes. The debit from the crimes totaled a staggering 4. 1 million dollars. This type of hacker is known as the Addict. In the trial he was sentenced to two twenty year concurrent sentences, ordered to pay a 25,000 dollar fine, and he was ordered restitution. He claims his motive for the crimes he committed, was that he possessed technical curiosity and he had an obsession with conquering computer networks. He also stated that his work for the secret service was to seek out cyber criminals, which he used to his advantage to make his pla n work. †(Zetter, 2010) I feel that Gonzalez is an addict hacker because he committed the crime more than once. Gonzalez was even in a situation where he worked for the people who put criminals away and he still could not stop his criminal acts. The sentence he is now serving is just. This crime could have been deterred by the idea that a criminal should not get a second chance. If he was serving time for his first crime the operation: Get Rich or Die Tryin’ would have never came about because he would not have had the access to international cyber criminals. The government should have more strict policies on who is used for informants and the hiring process. Gonzalez proved to be a very skillful and intelligent hacker. References Guadin, Sharon Computerworld. com. Government Informant is called kingpin. 18 August 2009 www. computerworld. com/s/article/9136787/Government_informant_is_called_kingpin_of_largest_U. S. _data_breaches Wikipedia. com. Albert Gonzalez. 4 June 2012 en. wikipedia. org/wiki/Albert_Gonzalez Zetter, Sharon Wired. com. Tjx hacker charged with Heartland. 25 March 2010 http://www. wired. com/threatlevel/2009/08/tjx-hacker-charged-with-heartland/ How to cite Computer Hacking, Essay examples

Yakult free essay sample

Yakult was established in Japan in 1930. Their core product is YakultProbiotics fermented milk which was proved to help people’s health and wellness, as well asnice complexion and a slim form. Yakult entered Vietnam in 2006 (Yakult Vietnam) and theyhave just made their sales since June 2008. Up to now, the business operations do not live up to expectation due to their incompetentmarketing and promotional activities. As a consequence, this report was composed to analyzeYakult Vietnam’s current situation, and recommend feasible marketing strategies to help themincrease their sales in Ho Chi Minh City market in particular. Continue Depressive Nowadays, almost everyone had heard Yakult. In our view, Yakult is an extremely famous beverages company. However, how can we imagine this small beverage can be an international product at the start? We believed that one of the successful reasons is their marketing strategies, say, Yakult place various advertisements, regularly and develop different flavor in different countries. Therefore, we are trying to find out what marketing strategies they are using in Hong Kong, Japan and Singapore, also what are the advantages and disadvantages of these marketing strategies. What is Yakult? Yakult is a fermented milk drink made by fermenting skim milk powder and sugar with the beneficial bacteria Lactobacillus casei Shirota strain. This bacterium helps to replenish the good bacteria in the small intestine, ensuring that our digestive system works efficiently and effectively. Is Yakult artificially coloured? No. The colour of Yakult is naturally acquired when the skim milk powder and sugar are heated together at high temperatures, prior to fermentation. Are there any preservatives in Yakult? No. The product is preserved naturally by the lactic acid produced by the bacteria Lactobacillus casei Shirota strain during fermentation. What is the shelf life of Yakult? The shelf life of Yakult is 45 days from the day of manufacture. The use-by-date can be found in two places: †¢On the back of our product packaging. †¢On the top of the foil cap on each individual bottle. 1. What is Lactobacillus casei Shirota strain? Lactobacillus casei are beneficial bacteria, which reach the intestines alive to favourably alter the balance of bacteria in the digestive system. Our unique, patented Shirota Strain is exceptionally acid resistant. It easily survives the journey through the gastric juices and bile acids produced during digestion to arrive alive in our intestine, helping to keep our digestive system working efficiently What is the role of Lactobacillus casei Shirota strain? †¢To help normalise the balance of intestinal flora. †¢To assist in regulating the peristaltic movement (natural rhythm) of the bowel. †¢To help reduce detrimental substances produced by harmful bacteria. 3. How many bacteria are in a bottle of Yakult? There are 6. 5 billion Lactobacillus casei Shirota strain in every 65ml bottle of Yakult If drinking Yakult for a long time, can the Yakult strain of bacteria become a permanent resident of the small intestine? No. Ingested bacteria cannot become a permanent resident of the human intestine. Ingested bacteria stays in the intestine for a short period of time before being excreted. To maintain a balance of intestinal flora, the bacteria need to be replenished on a regular basis. Is there anyone who should not drink Yakult? Any individuals that experience allergies to cows milk protein or those with sensitivity to citrus should not drink Yakult. 2. Is Yakult suitable for people with diabetes? Yes. People with diabetes can enjoy Yakult and Yakult LIGHT as part of a healthy diet. Despite the amount of sugar in Yakult and Yakult LIGHT (refer Nutrition section), the type of sugar used enters the blood gradually and does not significantly increase blood glucose levels. This means that both products have a low Glycaemic Index (GI). †¢Yakult GI = 46 (Low) †¢Yakult LIGHT GI = 36 (Low) How much sugar is in Yakult? There are 11. 4 grams of sugar per 65mL bottle of Yakult, which is equivalent to two heaped teaspoons. Yakult LIGHT contains 7. 1 grams of sugar per 65mL bottle. There are a number of reasons why sugar is in Yakult: †¢Some sugar is added prior to fermentation for the bacteria to use as fuel. This enables them to grow and multiply. †¢After fermentation, some sugar is added to provide an energy source for the duration of the 45-day shelf life of the product. †¢A small quantity of sugar is also added for taste. This is because the bacteria produce lactic acid resulting in a slightly sour taste. Sweetener (955), known as sucralose, is added to Yakult LIGHT for taste. 1. How many calories/kilojoules per bottle? There are 51 calories or 213 kilojoules per bottle of Yakult. This is about the same energy content as a medium apple. Yakult LIGHT contains 35 calories or 149 kilojoules per bottle. 2. Is there any fat or cholesterol in Yakult? No. Yakult is fat free and cholesterol free because it is made from skim milk powder. Yakult is worth 0. 5 points on the Weight Watchers 1,2,3 point system. 3. Can Yakult replace milk for calcium intake? No. Yakult contains only a small amount of calcium because there is only a small amount of skim milk powder in Yakult. Such a small volume (65mL) means that it cannot be substituted for milk as a source of calcium. Who discovered Yakult? Dr Shirota discovered the Lactobacillus casei Shirota strain more than 70 years ago. He then incorporated this unique bacteria into a fruity tasty drink which he called Yakult. Named in honour of Dr Shirota’s discovery, this unique beneficial bacteria is known to contribute to digestive balance and is enjoyed daily by more than 25 million eople worldwide. Yakult’s Shirota strain: †¢ Is resistant to stomach acids and reaches the intestines alive †¢ Controls levels of harmful bacteria †¢ Helps maintain digestive balance †¢ Replenishes the number of good bacteria that may have been depleted by antibiotics, stress, natural ageing, or poor food and drink choices. †¢ Helps regulate bowel movements †¢ Helps boost natu ral immunity; particularly when you’re run down. Yakult is: †¢ Gluten free †¢ Fat free †¢ Cholesterol free †¢ Low Lactose (1g/bottle) †¢ Low GI Yakult GI = 46, Yakult LIGHT GI = 36 Yakult contains: †¢ NO artificial colours †¢ NO artificial flavours †¢ NO preservatives Plus, only Yakult contains the live, beneficial Lactobacillus casei Shirota strain. There are two types of Yakult cultured milk drink. One is with the red cap while the other is with the blue cap (as shown above in the photo). The blue cap is the less sugar drink while the red cap is the original flavor and the blue cap is a little bit more expensive compare to the red cap bottle. The sugar level in the original flavor Yakult drink is similar to the sugar level in an apple. Probiotics is a dietary supplement of live bacteria or yeast that is considered to be healthy for the host organism. They are inteded to assist the body’s gut flora, a naturally occurring ecology of microbes, to re-establish themselves. There are claims that probiotics strengthen the immune system against allergies, excess alcohol intake, stress, exposure to toxic substances and some diseases. Depending on the strain, there are benefits such as prevention of colon cancer, lowering cholesterol, blood pressure and many others. Yakult Honsha Co. , Ltd was established in Japan in 1930. Their core product is YakultProbiotics fermented milk which was proved to help people’s health and wellness, as well asnice complexion and a slim form. Yakult entered Vietnam in 2006 (Yakult Vietnam) and theyhave just made their sales since June 2008. Up to now, the business operations do not live up to expectation due to their incompetentmarketing and promotional activities. As a consequence, this report was composed to analyzeYakult Vietnam’s current situation, and recommend feasible marketing strategies to help themincrease their sales in Ho Chi Minh City market in particular.