Imported Cars Essay Example For Students

Imported Cars Essay Picture yourself in Orange County, California. As you walk on the gravel covered road, you spy a bright neon green Honda Prelude. When you take a close look, you will see all kinds of logos. Pokemon, Honda, Greddy, Mugen, Transformer, TriZone, Kamikaze, Weapon R, Neuspeed, Barely Street Legal, HKS, Xenon, DC Sports, Catz, Nakayama, Venom, Napolex, Tokico, Momo, Honda Sport, and Street Glow are all popular logos you can find anywhere. As you turn a cheek, the suns bright beam is reflecting off the shiny chrome wheels. Since it is hurting your eyes, you turn around; right in front of you is a sticker that says Greddy Racing Exhaust System. As your eyes wonder downward, you see the 4. 5-inch exhaust tip. You stand up and leave with a huge smile and say, That is going to be my car one day. Stickers are the main characters in import car shows. You can always get stickers of anything and about anything if your car is great, as any import car owner hopes it to be. To have millions of people admire your car as much as you do, your car will need to be unique by using manufacture logos. The manufacture owner then gives you their logos, turbo chargers, leather seats, exhaust systems, and so on. It is obvious that import cars are more for looks then speed. Spoilers are the main item for dressing up the rear of the car. You can always keep the old-fashion manufacture spoiler that came with your car, but the spoiler that really makes heads turn are the custom made ones. Favorites among the custom spoilers are the samurai sword holder and the high wing. The high wing is made for looks and little for speed. The only true owners of the high wing spoilers are Toyota owners. Samurai sword holder spoilers are basically the same as three-piece spoilers. The three-piece spoilers are only for looks because they do not have the aerodynamic figure or slick designs. Chang 44 Every running car has to have an exhaust system. If you want a lot of speed, you would want a racing exhaust system. A racing exhaust system contains a racing header, a provision pipe with a custom tip. Mini draggers are another approach for looks, sound, and some speed. You can hear a mini dragger from miles away. My mommy always told me If you cant say anything nice then dont say it all. Therefore, Im not going to say anything bad about the manufacturers stock exhaust system. You will be able to find the sports exhaust system in the after market. The sports exhaust is the inexpensive exhaust; all because it is mainly for looks then speed. There are many choices available for the interest of the owner. The most important accent to any import car is the body kit. The regular manufacture body is within a traditional framework. The manufacture style will catch some attention, however, with a custom, wide body, or shogun body kit will really set you apart. A custom body kit is the most expensive of the three, but it is really worth it. For example, you can have your name engraved in the body of the car. Half of the import car owners that I know have a custom or wide body kit on the car. The wide body gives the car a reassuring feeling. You feel like a big man driving a unique car. The shogun body kit is basically a vampire look. It makes other racers feel a little scared. Color gives the car and its driver a personality. Dark metallic colors represent no fear, ready to go anytime. .ub058b3c7e77cc2f3ed191d6b8b1e6271 , .ub058b3c7e77cc2f3ed191d6b8b1e6271 .postImageUrl , .ub058b3c7e77cc2f3ed191d6b8b1e6271 .centered-text-area { min-height: 80px; position: relative; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 , .ub058b3c7e77cc2f3ed191d6b8b1e6271:hover , .ub058b3c7e77cc2f3ed191d6b8b1e6271:visited , .ub058b3c7e77cc2f3ed191d6b8b1e6271:active { border:0!important; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .clearfix:after { content: ""; display: table; clear: both; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub058b3c7e77cc2f3ed191d6b8b1e6271:active , .ub058b3c7e77cc2f3ed191d6b8b1e6271:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .centered-text-area { width: 100%; position: relative ; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub058b3c7e77cc2f3ed191d6b8b1e6271:hover .ctaButton { background-color: #34495E!important; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub058b3c7e77cc2f3ed191d6b8b1e6271 .ub058b3c7e77cc2f3ed191d6b8b1e6271-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub058b3c7e77cc2f3ed191d6b8b1e6271:after { content: ""; display: block; clear: both; } READ: Emily Dickinson EssayBright metallic colors, on the other hand, shows signs of happiness and fun. Lights really turn heads at night. If you have different taillights, you would most likely get the popular points from people. Custom taillights are very popular at import shows and highly priced. If you cant afford custom taillights, all you would have would be stickers on your lights, which would look weird and cheap. Rims are the wheels to success. The three main kinds of rims are racing designs, ADR designs, and alloy wheels. If you want good rims, you should go with racing designs. Racing designs are lightweight and durable with slick designs. ADR however are rims that are all for looks. ADR rims are heavy and very durable with slick designs. Alloy rims are mostly for speed. Since alloy is so light, they are not as durable. However, they consist of many slick designs. To conclude this research paper, which cars are really indeed are for looks then speed. All of the examples I have given you are few of many things that make your car look better and possibly make your car slower then it really is.

Coffee shops essay free essay sample

This study includes two of the biggest coffee chains within UK. Their analysis regarding segmentation, targeting and positioning strategy is described below. Also there is an approach for their existing adverting, unique selling propositions, media consumption, consumer behaviour and external factors 1. Introduction The brand Costa Coffee is a leading UK high street coffee chain which was founded in 1971 and comprises (Costa, Costa Metro, Costa Express, and Proud to Serve Costa and Costa Drive Thru outlets). It also present a variety of outlet designs to accompany each of its formats, one is ‘Metro’ which suits the younger/urban consumers and the second one ‘Evolution’ which is aimed to more mature customers in provincial locations. Costa provides a wide range of coffee drinks ( such as espresso to Americano to macchiato and mocha) but not only drinks, it provides food items as well such as paninis, sandwiches, wraps, toasts, cakes, snacks, pastries and fresh fruit and yoghurt. (www. costa. co. uk) Starbucks entered the European market in May 1998 through its acquisition of 65 Seattle Coffee Company stores in the UK. The name and their logo come from aquatic terms, it was named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea featuring a twin-tailed siren from Greek mythology. It offers over 30 assortment and single-origin premium arabica coffees, as well as coffe based beverages and coffee such as: fresh-brewed coffee, hot and ices espresso, coffee and non-coffee blended beverages, Vivano smoothies and Tazo teas). It also provides fresh food such as: pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. (www. starbucks. co. uk) 2. Segmentation, targeting and positioning 2. 1. Starbuckss and Costas segmentation Regarding the packaging, Starbucks products offer FlavorLock technology, which is used to release the carbon dioxide through a one-way valve, without allowing oxygen in. 76% of consumers would like to see on their favourite brand that can stock their promotional products which can stay fresh for several months, which Starbucks is emphasising this approach which is appealing to consumers. Starbucks has a wide range of products such as: Bottle Drinks which can take away wherever you go, Brewed Tea which is made from the world’s most delicious teas and botanicals, Chocolate Beverages which is catalogued as â€Å"Luxurious hot chocolate for the sophisticated palate†, Espresso Beverages which include: lattes, cappuccinos, macchiato, mochas and more, Filter Coffee which is artfully roasted and brewed fresh all day long, every day and Frappuccino Blended Beverages which can help consumers to cool down with one of their icy blended beverages. The majority of the products can be enjoyed in every time of a day, except for coffee which is most likely to drink in the morning. Costa, for example has decided to change the actual packaging for their products, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually, which also creates an appeal for consumers by showing the concern about the environment. Both of the brands are using different methods to satisfy consumer’s needs. Costa also provide a wide range of products, compared with Starbucks which provides products for breakfast and lunch and Costa has products based more on breakfast shows that their target is different. Both have similar products to offer, Costas range of products such as: Coffees which they consider that after 40 years of experience are made from the finest beans and techniques to ensure that every cup makes the grade. Mocha Hot Chocolate, Speciality Drinks, a wide range of tea (Everyday tea, Decaffeinated tea, Earl tea, Long Jing Green Tea, Gingersnap Peach tea) which also shows how Costas tea tailor towards culture needs and preferences (refer to. ), Costa Ice, Food more oriented on breakfast, the brand is providing an easy and quick way to grab a great-tasting coffer from their touch-screen machines which uses fresh milk and fresh Costa beans to make they costumers that will always enjoy a great Costa taste. 2. 2. Starbucks’s and Costa’s targeting Costa outperforms other brands in this market with an influence came from its Whitebread parentage. However, alongside this visibility is satisfaction, which has an influence over the commitment and usage. On the other hand, Starbucks’ brand is affected by perceptions of ethicality, which has an impact on the way that people see the brand. As a result, trust in brand has been eroded. While there are many consumers who see Starbuck’s brand ethical because of its fair trade and environmental credential, people over 35 years old are more likely to think of it as unethical which has an influence on momentum and commitment levels. Costa has launched two new concept stores in central London targeting urban markets but in the same time targeting different segments. The first store is a metropolitan themed store located in Great Portland street which aims to attract a younger crowd, while the other is a refurbished in Farringdon with a ‘fast service’ air which aims to attract business people on the move. The following figure shows that Costa and Starbucks are the most desirable brands on the market, Costa being situated on the first position. The number of people who avoid Starbucks brand is due to the concerns that consumer have, also is contributing to make Starbucks the most divisive within coffee brands. This brand also present a higher avoidance from consumers over 55 years old compared with other brands. Targeting strategy that Starbucks coffee chai has approached is differentiated one. They offer a wide and varied of separate marketing mixes in order to aim different products at segments. For example they offer â€Å"Grab and go† which is targeting young professionals mostly and a wide range of cold drinks having different flavours aimed to teens. Allowing them to offer more products to more than one segment represent a greater satisfaction of needs for separate customer groups at the same time which will make the business to have an increase in their growth. Costa also adopts the same targeting strategy as Starbucks. They offer the service called â€Å"Costa at Home† aiming to target the busy working class who would like to have their favourite brand at home in case that they cannot have a visit at one of their stores. They also provide a fast way to have their brand with â€Å"Costa Express† service aiming consumers that are always on the go, providing fresh milk and fresh Costa beans and one way to prove this is that nine out of ten coffee lovers would recommend â€Å"Costa Express† service to their friends. 2. 3. Starbucks’s and Costa’s positioning. â€Å"Positioning is the act of the designing the company’s offering and image so that they occupy a meaningful and distinctive competitive position in the target customer’s mind. † (Kotler, 2006) Position for Starbucks is situated in a high market in both terms regarding price and quality. Their high quality for all of the products and together with their great service, Starbucks have made strong allowances to ensure that their positioning have a high price justified in the market place which is not making their consumers to be intimidate. Considering Costa’s products which are making their products to be easier available for consumers compared with Starbucks, shows that they have a stronger position. The table below shows a small selection of coffee products prices that are very current in this year and helps us to see the pricing positioning strategy that Costa and Starbucks have. Caffee Nero is also part of this table due to the fact that is situated along those two brands as the leading chains in UK. 3. Starbucks’s and Costa’s existing advertising. Existing Advertising: Starbucks Starbucks Origin Espresso This advert is shown on Starbucks. co. uk, they plan to share great coffee and help their customers to discover new tastes. Throughout this year they will share different Origin Espresso, every type of this coffee will be as a limited edition. They are making their customers to try their new product which considered being â€Å"soft and velvety† which also comes along with the softness of the cocoa and the velvety and sweet taste of the citrus. Vanilla Spice Latte Chai Tea Latte Valentine’s Day Advertising Existing Advertising: Costa Christmas Advertising Costa Ice Costa at Home 4. Starbucks’s and Costa’s USP. Starbucks’s USP Their mission is to inspire and nurture the human spirit: â€Å"one person, one cup and one neighbourhood as a time. † They state that it has and it will always be about quality representing one of the strongest USP of Starbucks brand; The process until the order is served represent an extensive way of preparing it. Another USP that Starbucks provide are a set of technologies and marketing initiatives making a more innovative feel among consumers. Every Monday, Starbucks have free iTunes download session and they have another interesting strategy when ordering costumers name are written on their cups. Costa’s USP Being the only coffee shop in the world that source 100% of their beans from farms certified by the Rainforest Alliance, which means that all the farms that produce their coffee use sustainable practices and are annually audited to ensure they continue to do the same practices. This represents one of Costa’s USP. Another USP of the brand is the Italian heritage, as they say â€Å"The perfect cup† in four â€Å"M† (Miscela: which is a unique blend that they call Mocha Italia, Macinatura: they tend to compare the way to grind the beans with the Italian Ferrari engine Macchina: they use special Italian espresso machines and Manna: the usage of Barista skills that are learnt in their Coffee Academy including extensive intensive training in order to reach excellence. ) 5. Starbucks’s and Costa’s Media Consumption. Starbucks’s media consumption In September 2012 Starbucks launched an online shopping site introducing at the same time its Verismo coffee machine for sale in the UK. They also launched an Android all in July 2012 in order to extend its pay-by-mobile app offering. It consists in using PayPal technology to allow their costumers to pay via their smartphones. They created a campaign that aims to promote the purchase at the beginning of the working week, so they’ve created the Mondays-only promotions such as latte coffees being discounted to 1. 50 pounds before 11am. Also, the have created a campaign, featuring the slogan â€Å"Monday Can be Great†, where some event and inventions were highlighted such as: the first steps on the moon, the launch of Big Ben and the UK’s first cinema and weather forecast. Alongside the campaign, a TV spot was included, along with print, outdoor, online and in-store advertising. Costa’s media consumption In collaboration with Rainforest Alliance, Costa has launched â€Å"Costa for Schools† which involved an online educational pack to help teachers and secondary schools students (aged 11-14) all over UK to gain more knowledge about the coffee trade such as communities and economies in coffee-growing countries. Using social media (Facebook), Costa attempted to increase consumer interaction in January 2013 by lauching â€Å"Costa Snap of the Week† which asks fans to post a picture of their favourite Costa Moments on the online wall. Also, by using Facebook, they launched an app in August 2012 for its Coffee Club members where the app provided costumers direct access to their accounts from within Facebook. When is first launched, Costa gave away 10 million loyalty points on Facebook as part of a promotional drive. In October 2012, Costa launched a major new TV campaign. It was an ad regarding the one-minute ‘Costa Coffee Lovers’ featuring the slogan ‘At Costa we put our heart and soul into everything we do. You can feel it in every cup. ’ The campaign was sustained by print and in-store marketing. They also created a satisfaction for their costumers which were encouraged to make their own version of the song which appeared in the ad and post it on the Costa’s Facebook page. 6. Starbucks’s and Costa’s Consumer Behaviour theory. Decision Making Unit (DMU): The following table shows the factors that are involved in decision making unit applying for both brands. Initiator Adverts, family and friends Influencer Adverts, friends, family and stores in general Financer Parents, person themselves (dependent on the target market) Buyer Parents, person themselves (dependent on the target market) User Target audiences The elements showed above are the same for both brands as they offer quite similar products and services. Decision Making Process (DMP): Compared with DMU, this step is more complicated due to levels of involvements and different target markets. Need recognition/problem awareness Problem recognition starts when taking the decision on what to choose because both brands offer a wide range of products. Also they offer food products. Information Research Consumers showed earlier that they do not prefer a certain brand when it comes to take a decision when choosing a coffee. But information research can vary, if an impulse purchase appears, the consumer is more likely to be brand loyal, and therefore information research will be short. On the other hand, if it is a high involvement, such as consumers who pay attention into their calories the information research will be high. Evaluation of alternatives Evaluation of alternatives can vary and depends on the consumer’s needs and what the brand can offer. If a consumer is looking for a Italian made coffee they will point for Costa. Purchase There is a two way to pay for the products. One way to pay is done in store and the other way can be done from consumers’ smartphones, the second way of payment can be done online as well. Post purchase The last step from this process cannot say that unplanned purchases would be regrettable for consumers and they will be more likely to repeat the purchase. 7. Starbucks’s and Costa’s External Factors. PESTEL Power: For both brands we can use the same factors due to the similar products that they offer to their customers. Political Coffee beans are grown in developing countries. There are discussions regarding work conditions and also political influences which come from tariffs and taxes. Economic Due to the economic recession from 2008 consumers tend to be more cautious with their expenses. Therefore, both brands must take into consideration their prices. Social/cultural People tend to spend more and more money on coffee (UK: 738m pounds). When customers are visiting one of the stores they do not only buy a coffee, they also chose to take a sit and relax. Technological Machines are available for home usage presenting a low price and good quality. Environment Regarding awareness for environment, both coffee brand have to be concerned about their way of how coffee beans are produced, the way they design their supply chain and regarding the way they prepare and sell their products. Legal This factor is related to Political.

Personal Statement for Chemical Engineering Essay Example

Personal Statement for Chemical Engineering Paper The world hasnt been connected ever so strongly before than today as the planet earth has turned out to be a global village and people are trying their best to go beyond and further. I want to be a part of this ever growing world and think the best way to discover more of It is through applying our knowledge Into more of Industrial process . My ambition to become an chemical engineer grew right from my childhood as all I heard about was new Industries being developed -My Interest In his field was further enhanced by my ability to combine chemistry and mathematics to solve many different applications whether it is simple calculation or major and complex practical projects in the laboratory. I have also researched a lot about this field and was impressed by the very basics such as how many tests a product goes through in a laboratory. I have been an excellent student during my schooling career as my grades in reflect that. We will write a custom essay sample on Personal Statement for Chemical Engineering specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Statement for Chemical Engineering specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Statement for Chemical Engineering specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Apart from this, my Interest in sports and extra-curricular activities form the base of my all round abilities. I was also a member of the school prosecutorial board, which constitutes of the elite students of the school, as I was elected to be the house captain of one of the four houses In my school. Honored by the prestigious position given to me, I led my house as an example to win many Inter- house events such as basketball, football and cricket. This surely proves my ground breaking leadership excellence. Moreover I was selected in the inter-school football am to represent my school and won many trophies. I have also been actively involved in many social events such as cries never heard which was organized red crescent to raise money for the people of Bosnia and Palestine. My participation in various quiz competitions and debates not only improved my public speaking aptitude but also helped me develop sound knowledge in various other fields. Last year I had to take a gap year because of some personal circumstances and I was supposed how much difference It made In me. I took an Annihilate to travel around the country I am reselling In and came to know more about the many different aspects of the culture and language dialects that I thought never existed before-This not only enhanced my already good communication skills as I met many different people of different age backgrounds. Moreover I got a major boost in my confidence and teamwork skills as I did a part time Job in outdoor surveying. Teaching was another activity that I did during the year and it made me a more mature student in terms of honking out of the box and researching more about my subjects. I also spent time stretching my sporting abilities through swimming, football, table tennis, tennis and many other outdoor activities which for sure kept my mind and my body healthy and strong throughout the year. With the above mentioned qualities I hope my application will be successful, as I know I have the potential to do well at higher education. I am sure that your university will help me able to nurture my talents and fulfill my future ambitions to reach ten next level In chemical engineering

How to Write a Sample of an Exploratory Essay

How to Write a Sample of an Exploratory EssayWriting a sample of an exploratory essay is easier than you think. This is particularly true when it comes to a university. In fact, there are many sample essays online that will help you get an idea of how a university sample of an exploratory essay works.The first thing you will want to do is take a look at the University Sample of an Exploratory Essay. This is where you will be able to get an idea of how the essay is designed and the formatting that is used. You will also see what different sections of the essay relate to. For example, this is the section that will be used to determine your grade on your course.This is also the section that will explain what the outline for the essay is. For example, it will explain how many pages it will take to complete the research. And finally, the outline will explain how the research was done and what part was written by the reader.From the University Sample of an Exploratory Essay, you will also be able to determine the length of your college essay examination. As well, you will be able to see how many multiple-choice questions you will have to answer on your exam. Knowing how many questions are on the exam will allow you to plan out your essay more efficiently.Finally, the college essay examination will also show you how much writing time will be allotted to you during the course of the exam. Since some essays can be as long as an entire chapter, a certain amount of time will be allotted for each section. Knowing this will allow you to do a better job of completing the essay in a timely manner.So how do you find out how much time is allotted to you? To find out this information, you should begin by taking a look at the period of time for which you will be writing the essay. This will allow you to see how much time you will have to devote to each section of the essay.After you know the time allotted to you, you will want to make sure that you spend that time on each section . Remember, the more writing time you spend on each section, the more efficient you will be.Writing a sample of an exploratory essay is actually fairly easy. But to fully understand how it works, you need to learn about the format and the research that are necessary to complete the writing. You should remember that just like any other part of your university life, this part is designed to test your knowledge and your writing skills.

The Best Marketing Tips From 9 Top Influencers - CoSchedule Blog

The Best Marketing Tips From 9 Top Influencers Blog This year, sent teams to two of the largest marketing conferences in the world:  INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers.  To make the most of it for our teams, and our lovely readers (you!), we asked some of the smarterst marketers in attendance: What is your single biggest marketing takeaway from this year’s conferences? They did not disappoint! In this post, I’m going to share some top takeaways you can put into action by the time you’re done with your next cup of java ☕ï ¸  The Best Marketing Tips From 9 Top InfluencersTop Influencer Takeaways From 2018 INBOUND and Content Marketing World Table of Contents: Kathleen Booth of Impact Andy Crestodina of Orbit Media Ian Cleary of Razor Social John Hall of Influence and Co. Ann Handley of MarketingProfs Anna Hrach of Convince and Convert Julia McCoy of Express Writers Alex Schofield of Wistia Byron White of WriterAccess What Are These Conferences? Before we dive in, it may be helpful to know what these conferences actually are! If youre unsure, no prob. Created and hosted by Hubspot, INBOUND is the largest marketing conference in the world, with nearly 25,000 registrants. And Content Marketing World, created and hosted by Content Marketing Institute, is the gold-standard of content marketing conferences. Loving Boston and #inbound18 👠Ã°Å¸â€˜ Ã°Å¸â€˜  If youre here, swing by for some goodies and say hi 👋 @pic.twitter.com/KHfn5XAs8J Jordan Loftis (@jordan_loftis) September 5, 2018 INBOUND features big-name keynotes like Alex Rodriguez and Scott Harrison. But the nitty-gritty marketing talks are found in hundreds of breakout sessions scattered around a giant convention center (that looks like a spaceship). I have a Ph.D. in failure, but a Masters in getting back up. I choose to focus on the latter. – @AROD #INBOUND18 pic.twitter.com/g6AENF4jRA Jordan Loftis (@jordan_loftis) September 6, 2018 Content Marketing World is similar, with keynotes from the likes of Tina Fey. However, its razor focused on content marketing - as the name implies. Cleveland Rocks! Stop by and say to these handsome devils at #cmworld. You might even get a signed #10xMarketingFormula book! @njellering @EricPiela @garrett_moon @k_n_elson pic.twitter.com/tvFFTMMhqH (@) September 5, 2018 Each conference has value in its own right. Now, here are nine takeaways from top marketers and brands on the heels of these notable conferences. How To Use Medium For Brand Lift And Reach First up, I spoke with  Kathleen Booth, VP of Marketing at  Impact, at INBOUND. She talked about the nature of Medium as another channel in your marketing. Heres what she said: When Hubspot looks at their audience and reach on Medium, 87 percent of the people they reach are not in their contact base. Thats total brand awareness! Add to that, Medium is one of the only places on the internet where long-form content can go viral. Medium has a specific use case: brand lift and reach. But to be successful on Medium you have to work the algorithm. For example, right now, you have to get 50 people to clap within the first 24 hours to simply get on bat. If you’re writing stuff people don’t want to share, you’re not going to get any traction. Medium is a discovery platform. To me, this was a fascinating take on the content platform. Really, it almost turns Medium into another social network. So, if you have a Medium blog, like our 10x Marketing channel, consider digging into what makes great content spread there. And think of it as a brand lift and reach platform. Medium is one of the only places on the internet where long-form content can go viral@WorkMommyWork Write Down Big Goals, Focus On Helping Others, And Remove Distractions From Your Life Next, we caught up with  Andy Crestodina, CEO of Orbit Media, after Content Marketing World. Now, we talk to Andy as much as we can, as hes one of the smartest marketers we know. The one thing that stuck out for me (and Ive found myself talking about) was from Joe Pulizzis big-picture keynote about goals. I didnt know this, but Kung Fu legend Bruce Lee, wrote down his goals in a letter to himself. He committed to becoming an international martial arts superstar, making $10,000,000 and giving the most exciting performances to his fans. Joe suggests we all do the same by writing down our goals, focusing on helping others, and removing distractions for our lives. Great advice for marketers. Great advice for everyone. Thanks, Joe. There you have it. Write down big goals, focus on helping others, and remove distractions from your life. Its interesting that often, doing the job of marketing well means pairing your ambition for growth with a desire to be truly helpful to your audience. Write down goals, focus on helping others, and remove distractions @crestodina Content Optimization Is As Important As Content Creation Ian Cleary from Razor Social  reflected on just how hard it is to stand out. Tactics like SEO arent innovations, theyre necessities. And 84 percent of people  expect brands to do content marketing. To stand out, Ian suggests focusing on optimization as well as attraction. He says: The number of companies investing in content marketing is increasing every year, so its becoming increasingly challenging to get onto page one of Google. Were not even in the race unless we produce high quality content, but we also need to focus more on the optimization of this content and promotion. Optimization includes optimization for SEO, but also includes areas such as optimization for readability, as well as attracting people you need to keep people on your site reading your content. In addition, we also need to invest more time in promoting content organically and through paid advertisement. No matter how good the content is if youre not investing the time in the promotion you wont get the value from it. Ian hints at a simple content marketing framework that works incredibly well: create, promote, optimize. Create content people love and search engines understand. Then aggressively promote that content through paid and organic channels. And finally, dont neglect] optimizing it for the long haul. No matter how good content is, without promotion, you wont get the value from it @IanCleary Dont Be A Copy-Cat Marketer John Hall, co-founder of Calendar and advisor to  Influence Co., knows a thing (or twelve) about content marketing. Influence Co. uses smartly-placed content marketing to help clients become influencers in their fields. Heres what John said on the heels of CMW: I think the biggest focus at Content Marketing World this year was what companies can do as a differentiating factor so that your customer sees you differently than others in the industry. Whether it be my talk on increasing distribution, or Jay Baers talk on Talk Triggers,  or another speaker, there were clear hints of being unique with marketing tactics and not just copy others. I think that stood out to me as something for brands to focus on moving forward. Around , we call unoriginal tactics copycat marketing. While you can certainly get inspired by other brands doing things right, copy-paste marketing jobs will give diminishing returns. Why? Because if everyones doing it, your brand looks like everyone elses. What can companies do as a differentiating factor, so your customer sees you differently? @johnhall Great Content Marketing Imagines The Extraordinary In The Ordinary Ann Handley is one of our favorite marketers, and is the Chief Content Officer of MarketingProfs. She reflected on one of her favorite talks, and how its impacting her brand: Dewitt Jones talked about imagining the extraordinary in the ordinary. To me, great content marketing does that, too: It takes sometimes pedestrian tactics and elevates them. I spoke about in my efforts to retool Total Annarchy, my own newsletter (AnnHandley.com/newsletter) and called out what I see others doing really well with email newsletters. (Most companies are missing the boat completely on them.) (And I say this with love in my heart.) It takes everyday customer questions and sincerely tries to deliver the best answer it can to them, to become that trusted resource. Mitch Joel, Dorie Clark, and I talked about that in our panel on Longform Content (the Long Tales, as Mitch cleverly titled it!). Robert Rose talked about this too. It takes the ordinary moments of business and elevates them into stories that resonate. On the heels of John Halls advice that we take unique paths as content creators, Anns advice is interesting. Instead of trying to go 180-degrees from the norm, she suggests elevating even the pedestrian tactics like newsletters. And how does a marketer do this? By developing trust and answering real customer questions with insight and value. Great content marketing takes the ordinary moments of business and elevates them into stories that Get One Big Idea In Motion Next, we caught up with Anna Hrach, a strategist at Convince Convert. She touched on something every marketer should note in this age of endless channels, strategies, and opportunities: It is so easy to fall in love with every amazing idea presented at Content Marketing World. But, as many of us know all too well, its also just as easy to feel completely overwhelmed and get a bit of analysis paralysis with those same ideas when you get back to the office. Instead of trying to tackle it all at once, sit down and figure out whats going to be the easiest AND most impactful to implement. Get those ideas in motion first, then go down the wishlist. Start with what will make a difference, and work your way out from there. Its so easy to catch shiny-object-syndrome. But prioritizing one big idea at a time is such sound advice. When you try to do everything, you often end up doing nothing. Start with what will make a difference, and work your way out from there @annabananahrach Trustworthy Marketers Will Cut Through The Noise Julia McCoy, course educator and CEO at Express Writers, attended CMW this year (and actually wrote a fantastic takeaway piece on it). My favorite takeaways from CMWorld 2018 (theme: Game On) would be these two points. The first - what Robert Rose said when he took the stage before the first keynote: There is a new player coming into the market: Trust. He said that trust is Player 2 in todays marketing, and hes 100% right! More and more people are looking for that trustworthy brand or marketer in the middle of all of the noise. My second favorite takeaway would have to be what Joe Pulizzi, my all-time favorite content marketer, shared in his keynote: Marketing success only takes three things. Record, Repeat, Remove. Marketing fails when our recorded goals arent big enough; when there is not enough repetition; and when we do not clear the garbage that stops us from achieving our goals. Joe shared that the minimum time was 9 months, average 18 months or longer, of implementing content to see success. These were some major takeaways that Ive been sharing on Twitter, LinkedIn, and internally with my staff post-CMWorld 2018. Julia gave us two tips for the price of one! Trust and process. Focus on building deep rapport with your audience, and remember that content marketing is a very long-term game. More and more people are looking for that trustworthy brand or marketer in the middle of all of the Get Started With Personalized Video Next, I chatted with Alex Schofield, an Account Executive at Wistia, at INBOUND in Boston, MA. The Wistia team obviously eats, sleeps, and breathes all things video marketing. So its no surprise their team had advice on doing it well. Coming out of INBOUND, our biggest recommendation for video marketing in 2019 and beyond is to start (or continue) creating personalized videos! 90% of customers say video helps them make buying decisions, and given how easy it is to record a video on your phone or with a tool like  Soapbox, there’s no reason not to add personalized videos to your tool kit. Using video to answer FAQs, offer a promotion, or just simply say thanks, will help you nurture leads through the funnel. This advice around using video in the sales process is not only a fantastic idea, but its also a great way to breakdown the classic sales-marketing silo. Given how easy it is to record a video on your phone, theres no reason not to add personalized Know Thine Audience, And To Your Own Persona Be True Finally, Byron White, CEO of Writers Access, deepened the theme of building trust by knowing your audience inside and out. Byron said: Good content marketing is all about building a relationship with your audience, so get to know the whole of their parts! What kinds of media do they inhale in their free time? Are they Mac or PC people? Caregivers with crazy schedules or data nerds with a penchant for baseball?  A holistic approach can often help you layer in unique details and interesting angles to your content strategy that makes your approach feel that much more personal to your target audience. Who is your audience? What do they care about? How can you uniquely help them? These are fantastic questions to answer about your personas. And when you do, youll find your strategy can nearly write itself!

HP Finanical Analysis Essay Example | Topics and Well Written Essays - 1250 words

HP Finanical Analysis - Essay Example Hewlett Packard is the United States’ 8th largest corporation. The company s is within the top 20 corporations in the world (House, 2009). In 2013, the company was able to improve its global business operations. The 2013 accounting period generated an estimated $12 billion cash inflow. The year also reduced it net debt amount to the favorably lower zero debt amount. The company allocated and estimated $3 billion for research and development of new company products. The 2013 period included the giving of $ 2.6 billion dividends and capital returns to the company’s stockholders. Further, the HP leadership entered into new market segments to boost it global revenues and profits. The company’s 2013 operations included introducing new innovative products to the current and future global market segments. The segments include the Moonshot Server market, global data and security segment. Initially, Bill Hewlett and Dave Packard created the garage-based company with $538 investment during 1938. Using United States as base, the company is one of the top manufacturers and sellers of personal computers. In the computing business, the company delivers the global customers’ needs, which includes data storage, personal computing, hardware networking, software creation, servers, scanners, digital cameras, notebooks, printers, and several related services (Pham, 2013). The three year financial report clearly shows the company performed financially better in 2013, compared to the prior 2012 year, as shown in Exhibit A in the appendix of this paper (Hewlett Packard, 2014). HP generated high earnings from operations during 2013, $7,752 million. This is definitely higher than the prior 2012 loss, -$10,181. Consequently, the company’s net earnings for 2013 is $9,149. This is higher than the prior 2012 year’s dismal $10,181 million net loss (Noreen, 2008). The three year financial analysis shows the company fared financially

The trade relations between China and the U.S Essay

The trade relations between China and the U.S - Essay Example (Morrison 4). Currently, China’s market for U.S products is estimated to be worth $300 billion judging from the exports from U.S to China and the total sales of U.S firms based in China (Morrison 8). As such, U.S-China trade ties have defied all the odds to remain strong with prospects of increase in trade despite the differences between the two trading partners. One aspect that makes trade between China and U.S interesting phenomena is the growing trade ties despite the complex relationships marked by major tensions. One of the major challenges that results in these tensions, in the trade is the difference in the market economies of the two countries, which though significant has been overlooked in the developing trade ties between the two countries. While U.S is a capitalist country that favors free economy policies, China has adamantly resisted the move to shift to a free economy market despite the growing pressure from the global markets (Morrison 26). As such, the country still imposes policies that lead to distortion of trade and investments. Some of the areas that have resulted in trade tensions include China’s poor policies in the management of intellectual property rights (Morrison 28). Others as Morrison explains are an increasing tendency where some Chinese firms are involved in cyber espionage against many U.S firms, a mov e that had threatened relations between the two countries. As such, the growing trade between the two countries has defied such tensions, which may suggest the two counties hold resources of strategic impotence in international trade, which overshadows the existing tensions. Government intervention in the Chinese market is another concept that affects the trade ties between the two countries, and impacts negatively on U.S. Some of the political factors include the reluctance of China to meet its obligations as set out by the World Trade Organization, use of market policies that force foreign firms to transfer technology